The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]

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Lindsay Kolowich Cox
Lindsay Kolowich Cox

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Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you?

kid with thought bubble above him considering the pros and cons of social media

It's not a one-size-fits-all solution.

For example, recent research has shown that teens and millennials are moving away from Facebook and into other social networks like Instagram and Snapchat. So if you're primarily targeting teens, you may want to focus your resources on building a stronger presence on those networks.Click here to learn about using social media in every stage of the funnel.

To learn more about each social network's strengths and weaknesses, check out the infographic below from Visage. It'll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Acknowledging these can help you create and publish the most engaging content possible on the networks that work for you.

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