New Instagram Update Lets You Schedule Posts in Advance

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Although the exact day and time you post content to Instagram matters less than it used to -- your followers’ newsfeeds are organized by relevance and engagement, rather than post age -- it’s still very important.

And now, you can schedule Instagram posts to make it even easier.

Let’s say 10% of your audience is online on Tuesday at 3 p.m. You post a creative GIF showcasing your latest product. Because not many people are scrolling through Instagram, it gets fewer likes and comments than your average post. Instagram’s algorithm interprets this as the post is less appealing than your typical content, so it’s displayed to a smaller percentage of your network.Download our essential guide to Instagram for business for more helpful tips  and tricks.

For this reason, it’s a good idea to figure out when your followers are most active and post on those days and times. (Need a tool for this? Try Iconosquare or Squarelovin.)

While having this information is useful, you do have to wait -- poised over your phone or computer -- for the specific hour to strike. I don’t know about you, but I prefer the “set it and forget it” approach.

Luckily, the latest Instagram update makes that a reality. The company announced a change to its API that lets users of marketing tools like HubSpot schedule Instagram posts in advance. In other words, if you use social media scheduling software, you can upload your content and choose when it will go live on Instagram.

Post automating isn’t available for Ads, nor will you be able to use it within Instagram itself. This means unless you’ve got a tool hooked up to your account, you’ll still have to time that picture from brunch strategically.

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