Although the exact day and time you post content to Instagram matters less than it used to -- your followers’ newsfeeds are organized by relevance and engagement, rather than post age -- it’s still very important.
And now, you can schedule Instagram posts to make it even easier.
Let’s say 10% of your audience is online on Tuesday at 3 p.m. You post a creative GIF showcasing your latest product. Because not many people are scrolling through Instagram, it gets fewer likes and comments than your average post. Instagram’s algorithm interprets this as the post is less appealing than your typical content, so it’s displayed to a smaller percentage of your network.
While having this information is useful, you do have to wait -- poised over your phone or computer -- for the specific hour to strike. I don’t know about you, but I prefer the “set it and forget it” approach.
Luckily, the latest Instagram update makes that a reality. The company announced a change to its API that lets users of marketing tools like HubSpot schedule Instagram posts in advance. In other words, if you use social media scheduling software, you can upload your content and choose when it will go live on Instagram.
How to Schedule Instagram Posts
- Step1: Ensure you have admin access to your Facebook business Page.
- Step 2: Switch to your business profile on the Instagram mobile app, and follow the prompts to connect this account to Facebook.
- Step 3: Open HubSpot and select "Social" > "Social Settings" in the navigation bar to integrate your Instagram business profile.
- Step 4: Navigate to "Publishing" under the Social dropdown.
- Step 5: Compose a new post with the visual assets, captions, and/or hashtags as you want them to appear on Instagram.
- Step 6: In the social icon to the left of your post, select the Instagram business account you just connected.
- Step 7: Preview your post to make sure it looks right.
- Step 8: Above the picture you're posting, edit the date and time you’d like the post to go live.
Post automating isn’t available for Ads, nor will you be able to use it within Instagram itself. This means unless you’ve got a tool hooked up to your account, you’ll still have to time that picture from brunch strategically.