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After years of trying to understand the ins and outs of using Twitter for business -- from hashtag best practices to running paid campaigns -- many marketers have been left wondering ... "Does any of this Twitter stuff actually work? Where are the numbers? Where's the science?!"

At long last, we've been able to uncover the answers to these questions. And with the help of our friends at Audiense (formerly SocialBro), we've created an infographic that showcases the science behind achieving Twitter success.

In the infographic below, you'll find a host of stats that can help you to better understand where you should be allocating your Twitter resources and what tactics you could be using to expand your reach. Let's dive in ...

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Know of any other Twitter statistics that you'd like to share? Leave a comment below.

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Originally published May 13, 2016 7:00:00 AM, updated July 28 2017

Topics:

Twitter Marketing