Search ranking is a critical component of any inbound marketing strategy. When it comes to designing and writing content for your website, it's important to have search engine optimization top-of-mind.
After all, the top three results on a search query get 61% of all search clicks -- and 75% of search engine users never scroll past the first page of search results.
If you find yourself struggling to gain exposure in search engines, it could be because your website isn't optimized for search.
Want to increase your website traffic via organic search? Start by ensuring you aren't making any of the most common SEO mistakes on your website. Mistakes like keyword stuffing, broken links, duplicate content, and non-unique title tags can really hurt your chances of being found in search.