This isn't the first time we're talking about the importance of investing early in bots on the HubSpot Marketing Blog, but it's one thing to recognize the potential of a new technology and quite another to start incorporating it into your exisiting business model.
Especially for businesses on the smaller side, pivoting towards a new strategy can feel like a terrifying leap. You've probably asked yourself: should I even bother with bots?
To learn more about practical use cases for bots, we turned to Vedant Misra, the founder and CEO of Kemvi (an AI and machine learning startup recently aquired by HubSpot), and current artificial intelligence tech lead here at HubSpot.
Check out the interview above, and decide for yourself: are bots the right next move for your business?
Editor's note: HubSpot has acquired Motion AI, which enables everyone (developer or not) to build bots. Learn more here.
Originally published Sep 21, 2017 6:00:00 AM, updated June 11 2021