Nowadays, subtitles are becoming increasingly common, particularly as businesses expand their marketing efforts and aim to reach a broader, global market. Additionally, subtitles are often necessary to ensure your video and audio files are as inclusive as possible.

Fortunately, there's an easy solution to adding subtitles to video -- an SRT file.

To ensure your videos are inclusive and easily digestible for any audience, it's critical you include an option to watch with subtitles. Here, we'll explain what an SRT file is, and how to create and edit one for your marketing videos moving forward.

→ Access Now: Video Marketing Starter Pack [Free Kit]

What is an SRT File?

An SRT file (otherwise known as a SubRip Subtitle file) is a plain-text file that contains critical information regarding subtitles, including the start and end timecodes of your text to ensure your subtitles match your audio, and the sequential number of subtitles.

It's important to note, an SRT file is just a text file you would use alongside video or audio -- it does not also include the video or audio you're subtitling.

Before we dive into how to edit an SRT file, let's take a look at an example of how one should be formatted:


00:00:03,234 --> 00:00:09,578

Welcome to HubSpot's newest YouTube Marketing video,


00:00:10,001 --> 00:00:11,032

Here, we'll show you everything you need to know about Instagram.

If you notice your subtitles don't align with your audio, or you need to change the phrasing, it's easy enough to edit your SRT file. Consider using Subtitle Workshop, or another subtitle editor of your choice.

Alternatively, if you don't want to download an editor, you can open your SRT file in Notepad. You can change the time and phrases within the file, but don't change the punctuation. Then, click "File" → "Save as", and choose the SRT file extension.

video marketing starter pack
 video marketing starter pack

Originally published Dec 7, 2018 8:00:00 AM, updated October 30 2019


Youtube Marketing