No matter how skilled a marketer you are, sometimes we all get into flat-growth slumps. Even a year that started out strong can devolve into a mediocre one, especially during the summer. It can be tough to keep coming up with new ideas that lead to sustained growth over time.
To help you avoid the dreaded summer slump, we asked three growth marketing experts to share their proven tips on how to jump-start growth and keep up momentum through the rest of 2017. Check them all out below, and start incorporating these strategies into your team's growth marketing approach.
3 Growth Tips to Avoid the Summer Slump
1) Seek Out New Voices for Your Content
If you want to grow your content reach, try using Help a Reporter Out to source expert influencers & partners. You can quote them in your piece, and they'll share it to their own audiences.
-- Blaise Lucey, Director of Product & Content Marketing at Bitly
2) Make Your Content Extremely Easy to Share
Create content with sharing in mind, and give your audience a way to easily share it. People share content that they want to represent them, so make sure the piece will make them look smart when they share it. Then, build in sharing mechanisms like social media share links, and mailto links directly into the content.
-- Eric Peters, Growth Marketer at HubSpot Academy
3) Engage With Key Influencers
Be the first to comment on an influencer/journalist's content, and make sure the content adds value to the discussion. That's a better way to start a relationship (and drive more interaction with your own brand) than following them on LinkedIn, Facebook, or Twitter.
-- David Ly Khim, Growth Marketing Manager, Sales Products at HubSpot