The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]

Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process.

With AI handling many manual tasks, marketers need to understand AI-generated marketing content and its benefits to choose the right tools and strategies for their goals.

In this blog post, I’ll dive deeper into the top AI-generated marketing content types, using data from HubSpot’s State of AI survey, which includes insights from over 1,062 U.S. marketers.

I'll also share AI-generated content examples and tips so you can see its potential in action. By leveraging these insights, you can enhance your content strategy and gain a competitive edge.

Table of Contents

• Top Content Types for Generative AI
• AI-Generated Marketing Content in 2024
• AI-Generated Content Marketing Pros and Cons
• AI-Generated Content Marketing Tips

1. Emails and Newsletters (47%)

46% of marketers regularly use AI to produce marketing content, including emails.

Catching your customers' attention through email subject lines is a challenge in itself, and it is even trickier to get them to click open. With the help of AI, marketers can improve their strategy through:

• Timing optimization: AI tools can suggest the best time of the day and day of the week to send a particular email based on when the recipient is most likely to engage with the email. This can improve open rates, click-through rates (CTR), and conversions.
• Subject line generation: AI can generate effective and catchy subject lines by analyzing past email campaigns, and the subject line's performance. If these tools can create grabby subjects, it could increase open rates.
• A/B testing: AI can be used to conduct A/B testing, where two different versions of the same email are sent to a random portion of the audience, and performance is measured. Based on the results of this testing, the best-performing email variant can then be sent to the rest of the...