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Introductory Blog Posts

Marketing / September 27, 2013 How to Make a Visual Call-to-Action for Social Media [Quick Tip]
How to Make a Visual Call-to-Action for Social Media [Quick Tip]

By Ginny Mineo

social_media_image_ctasOne of the most popular social media tips people give is "Make sure you include an engaging image in your posts" ... but what does that actually mean? If you're trying to generate leads with social media, do you need to include a certain type of image to do so? Or is simply including an image enough to increase engagement?

Lots of people take the latter path ... but think about it for a second. If you're slapping up ... Read More

Marketing / September 25, 2013 The 8 Types of CTAs You Need to Have on Your Website
The 8 Types of CTAs You Need to Have on Your Website

By Ginny Mineo

There's no one-size-fits-all solution for calls-to-action. You can't just slap the words "Click Here" on a red button, put it everywhere on your site that you want people to click, and then start to rake in leads and customers.

Effective calls-to-action (CTAs) are a bit more complex than that. You've got multiple audiences looking at your website --

Read More
Marketing / September 23, 2013 Why Apple Fans Love to Wait in Lines (Hint: It's Not About the New iPhone)
Why Apple Fans Love to Wait in Lines (Hint: It's Not About the New iPhone)

By Dan Lyons

Every year it happens: Apple introduces a new iPhone, and, like salmon returning to the river, throngs of faithful fans start forming lines outside Apple stores. This past Friday, the Apple acolytes lined up for the new iPhone 5s and iPhone 5c, and Apple produced yet another blowout weekend, selling a record 9 million phones.

But why do Apple people love to line up?

Read More
Marketing / September 18, 2013 30 Stats Nonprofits Should Know When Engaging Millennials
30 Stats Nonprofits Should Know When Engaging Millennials

By Taylor Corrado

The number one takeaway from creative service agency Achieve's 2013 Millennial Impact Report is that Generation Y-ers support causes they feel passionate about. So, it's up to you to inspire Millennials and show them that their support and contributions can make a significant impact on your mission.

Within this report are a number of findings broken down into three sections: how Millennials

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Marketing / September 17, 2013 160 MORE Free Stock Photos You Seriously Need to Download Now
160 MORE Free Stock Photos You Seriously Need to Download Now

By Anum Hussain

We all understand the need for visual content in our marketing, but don't necessarily have the budget or resources to make it happen amidst various image copyright rules floating around the internet.

With all of these challenges ahead for marketers in an ever-increasingly visual web, it's not hard to see why 55,000 people downloaded our set of 75 free stock photos last month.

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Marketing / September 15, 2013 'Boring' Companies Succeeding on Social Media, Google+ for Business, and More in HubSpot Content This Week
'Boring' Companies Succeeding on Social Media, Google+ for Business, and More in HubSpot Content This Week

By Ginny Mineo

One of the hardest parts about inbound marketing is juggling to keep up with all of the changes every week among all of your other marketing duties. New tools launch, new best practices emerge in every part of marketing, but two of the fastest-moving fields are web design and social media. New social networks pop up every day. New slices of code take websites from static and drab to interactive

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Marketing / September 13, 2013 What Nonprofits Need to Know About Charity Navigator 3.0's New Rating System
What Nonprofits Need to Know About Charity Navigator 3.0's New Rating System

By Taylor Corrado

Charity Navigator, the United States’ leading independent charity evaluator, announced this week a new version of their rating system for U.S. nonprofits.

In addition to evaluating an organization’s finances and accountability, the new system will evaluate how an organization measures and

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Marketing / September 12, 2013 The Marketer's Guide to Getting Started With Content Personalization
The Marketer's Guide to Getting Started With Content Personalization

By Chad Pollitt

Content personalization has been a hot topic for marketers over the last few years. As Big Data gets bigger, so does the level to which marketers can personalize content. At the same time, consumers have grown to expect getting the answers they seek instantly from their smartphone, tablet, and computer -- not just

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Marketing / September 9, 2013 7 Top Crowdfunding Sites for Nonprofits and Higher-Ed Institutions
7 Top Crowdfunding Sites for Nonprofits and Higher-Ed Institutions

By Taylor Corrado

Now that you’re excited to get on the crowdfunding bandwagon, you need the tools that best fit your organization or school to execute a successful online campaign.

There are several hundred crowdfunding platforms currently available to choose from with a variety of different features, focus, and pricing. If you’re looking to get started with crowdfunding

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Marketing / September 8, 2013 How to Get Started with Pinterest, Write Captivating Intros, and More in HubSpot Content This Week
How to Get Started with Pinterest, Write Captivating Intros, and More in HubSpot Content This Week

By Ginny Mineo

Most of the time when I'm reading about marketing, I like to actually learn something I can take away and implement. While I certainly appreciate pontification about industry trends and inspirational thought leadership pieces at times, the content I truly find valuable is content that helps me do my job better.

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Marketing / September 7, 2013 The Resources You Need to Create Killer Calls-to-Action [In Under 100 Words]
The Resources You Need to Create Killer Calls-to-Action [In Under 100 Words]

By Corey Wainwright

A killer what? Here, read this post that explains what calls-to-action (CTAs) are

Caught up? Now master the copy and design to get the best conversion rates possible. If you could use a little help creating them -- design's not my forte, either -- use these free, customizable CTA templates.

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Marketing / September 6, 2013 No Sale Left Behind: Sell More, Better, Faster With Inbound Sales [SlideShare]
No Sale Left Behind: Sell More, Better, Faster With Inbound Sales [SlideShare]

By Brian Halligan

"I don't get cold called enough, especially during meal times and when I'm with my family," said no one, ever.

Over the last twenty years, the way people work, live, shop, and buy has fundamentally changed, and consumers are armed with more tools than ever to block out interruptive

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Marketing / September 5, 2013 Everything You Need to Know to Get Started With Pinterest for Business
Everything You Need to Know to Get Started With Pinterest for Business

By Ginny Mineo

Getting started on a new social network -- regardless of what it is -- can sometimes feel incredibly daunting. You're dealing with a lot of new things: new platform rules, new platform technology, new audience using the platform, and most likely a new marketing strategy to make the most of the new thing. 

And while all the changes in social media require inbound marketers like us to just

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Marketing / September 3, 2013 12 Nonprofit Marketing Emails That Actually Convert
12 Nonprofit Marketing Emails That Actually Convert

By Taylor Corrado

With any nonprofit, it’s extremely important to be able to communicate and convey the mission of your organization to those interested in supporting your cause. With all of the communication channels to choose from these days, there’s still no more direct and personal way to reach your donors and supporters than in their inbox.

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Marketing / September 3, 2013 Put Your Inbound Knowledge to the Test With the Marketing Trivia Game
Put Your Inbound Knowledge to the Test With the Marketing Trivia Game

By Anum Hussain

School is back in session. Whether you miss the days of fresh notebooks and new outfits or are thrilled to have the academic chapter of your life long gone ... there's always room for a little learning and a little fun. In that spirit, I bring you a new game to get you excited to learn about marketing. Introducing ... Marketing Trivia!

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Marketing / September 2, 2013 How to Embed a Pinterest Board on Your Website [Quick Tip]
How to Embed a Pinterest Board on Your Website [Quick Tip]

By Ginny Mineo

Last week, I ran into a problem. I was putting together a blog post about the best non-marketing Pinterest boards to follow ... but I couldn't actually get the Pinterest boards to embed in a post after I followed Pinterest's instructions. That was annoying, especially since I had completely written the text part of the post and all I needed was the embedded boards to finish it up.

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Marketing / September 1, 2013 How to Create an Infographic in an Hour, the Sexiest CTAs on the Web, and More in HubSpot Content This Week
How to Create an Infographic in an Hour, the Sexiest CTAs on the Web, and More in HubSpot Content This Week

By Ginny Mineo

I don't know about you, but Sunday is my day to catch up on life. I do my laundry, vacuum the one area rug in my apartment, and make sure every dish is sparkling clean -- and then sit down to catch up on all the content I missed during the week. Even during a light week of work, I miss a lot of great content on the web. 

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Marketing / August 30, 2013 10 Brilliant Pinterest Board Ideas From Real Brands
10 Brilliant Pinterest Board Ideas From Real Brands

By Ginny Mineo

Yes, Pinterest might be the fourth largest traffic driver in the world ... but it's still a pretty challenging network to use for most companies, especially for those in the B2B sector.

Maybe you've claimed your company's Pinterest profile and added a board or two with a few pins. Or maybe you haven't even dipped your toe into the network yet. 

Read More
Marketing / August 29, 2013 75 Free Stock Photos for You to Use (and Tips for Customizing Them in PowerPoint)
75 Free Stock Photos for You to Use (and Tips for Customizing Them in PowerPoint)

By Corey Wainwright

Not too long ago, we launched 75 totally free stock photos for you to use ... however the heck you want. No royalties. No fees. No worries. They're still available, and we've seen them floating around the internet here and there, and we think it's awesome.

But you might want to take it up a notch. How can you customize those stock photos so

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