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Marketing / September 21, 2016 Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
Want to be a Better Social Media Marketer? Listen to These 10 Podcasts

By Sophia Bernazzani

photopodcast.jpg

The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned.

Know the feeling? If you work in social media marketing, my guess is you know it all too well.

Social media is constantly evolving, making today an exciting time to work in marketing. This can also mean that you sometimes feel as if you're falling behind on your general social media knowledge and education.

The solution? Podcasts.

In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a ... Read More

Marketing / March 22, 2016 Want a Happier, More Productive Life? Start Making Fewer Decisions
Want a Happier, More Productive Life? Start Making Fewer Decisions

By Christine Ianni

Think about all the personal and professional choices you make in a day: Eggs or yogurt? Blue shirt or black shirt? Do I spend time on this task now or later? Do I ask for help or dive in? After making hundreds of decisions, it's no wonder we are exhausted by the end of the day.

So what if I told you there was a way to reduce the amount of decisions you were making?

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Marketing / March 17, 2016 Why You're Doing Your To-Do Lists All Wrong (And How to Fix Them)
Why You're Doing Your To-Do Lists All Wrong (And How to Fix Them)

By Christine Ianni

We all know that person. The one who runs tons of projects at work, hangs out with family, preserves personal relationships, gets to the gym daily, and still manages to have time to open up that home brew kit.

Would you believe me if I told you that these hyper-productive individuals aren’t actually working 10X more hours?

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Marketing / March 2, 2016 Patagonia’s Rick Ridgeway: Eye-Opening Lessons for Working (and Living) Adventurously [Podcast]
Patagonia’s Rick Ridgeway: Eye-Opening Lessons for Working (and Living) Adventurously [Podcast]

By Ginny Mineo

Transparency isn't convenient. You can't just openly share the good news -- you've got to share the bad news, too. 

At least, that's how Patagonia views it. "Transparency is telling the good and the bad," says Rick Ridgeway, Patagonia's VP of Environmental Affairs, on this episode of The Growth Show. "It's having the moxie to openly tell our customers and other external stakeholders about the harm that we are doing."

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Marketing / February 25, 2016 Can Computers Teach Us How to Write? How WriteLab Developed an Algorithm for Better Writing [Podcast]
Can Computers Teach Us How to Write? How WriteLab Developed an Algorithm for Better Writing [Podcast]

By Ginny Mineo

Most of us know that learning to write can be a painful process.

You spend hours honing a piece that you hope and pray will be good. You get it to a point where you think it's passable, and then pass it off to a friend or colleague for editing and feedback help. 

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Marketing / February 19, 2016 The Power of Saying "No": 3 Leaders Discuss How They Handled Their Most Difficult Career Decisions [Podcast]
The Power of Saying "No": 3 Leaders Discuss How They Handled Their Most Difficult Career Decisions [Podcast]

By Ginny Mineo

Some things in life are easy to turn down.

Offered a boiling cup of coffee in the middle of the summer? That's an easy thing to pass on. 

But some decisions in life aren't so clear-cut. That shiny new opportunity you're offered might not be all good or all bad.

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Marketing / February 12, 2016 How ChefSteps Plans to Make You Fall in Love With Cooking Again [Podcast]
How ChefSteps Plans to Make You Fall in Love With Cooking Again [Podcast]

By Ginny Mineo

For many people (myself is included), cooking is a chore.

After a long day of work, the last thing you want to do is spend a ton of time putting together a dinner -- even if the end result will be delicious. Instead, you whip up something that's easy to make and healthy enough, and promptly wolf it down. Then, you're on to your next activity of the day: time with family, mountains of emails, or a quick episode of How I Met Your Mother before you hit the hay.

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Marketing / February 10, 2016 How to Write a Review in iTunes [Quick Tip]
How to Write a Review in iTunes [Quick Tip]

By Ginny Mineo

Every time I subscribe to a new podcast or download a new app I have a moment of panic. 

Is this show or app really going to be worth my time? I'm giving up valuable space in my phone for this. Do I really need this in my life?

When that moment of worry sets in, I turn to one thing, and one thing only: the show or app's reviews. If it's passed the litmus test of countless other people, I'm sure I'll be fine. 

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Marketing / February 4, 2016 Snow for Sale? How One Couple Built a Booming Side Business From Boston's Biggest Blizzard [Podcast]
Snow for Sale? How One Couple Built a Booming Side Business From Boston's Biggest Blizzard [Podcast]

By Ginny Mineo

It was snowing. A lot. Boston was in the midst of a blizzard -- the biggest one in recorded history.

Kyle and Jessica Waring were cooped up in their apartment, and getting a little stir-crazy. They needed to do something productive ... but what?

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Marketing / January 28, 2016 Overcoming Growth Obstacles: ClassPass' Founder on Building One of the Hottest Fitness Startups [Podcast]
Overcoming Growth Obstacles: ClassPass' Founder on Building One of the Hottest Fitness Startups [Podcast]

By Ginny Mineo

When Payal Kadakia quit her job at Warner Music Group, she didn't have a backup plan. All she knew was she wasn't happy in her current job -- and she needed to do something about it. 

She spent several weeks trying to figure out what that something would be. After much soul-searching, she finally landed on her big idea: a fitness search engine that would surface new classes in your area. 

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Marketing / January 18, 2016 20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career
20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career

By Ginny Mineo

How many times a week do you hear the phrase, "Oh, you have to check out that blog post/podcast/book/TED Talk. It's the best!"

I'm a low-stakes betting person (not the billion-dollar-Powerball-jackpot type), but I'd put good money on the fact that you probably hear that a lot.

The problem? You're busy.

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Marketing / January 6, 2016 How to Disrupt the Fashion Industry: Inside Everlane’s Branding & Growth Strategy [Podcast]
How to Disrupt the Fashion Industry: Inside Everlane’s Branding & Growth Strategy [Podcast]

By Ginny Mineo

Everlane isn't like many other contemporary fashion brands.

While others' pricing and supply chain information is shrouded in mystery, Everlane's is completely transparent. On their website, you can see exactly how much money it takes to produce each of their products -- and how much money they're profiting. The fashion startup even devotes a whole section of the website to showcase detailed information and photos of their factories. 

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Marketing / December 24, 2015 The Realities of Scaling a Startup: Inside Wistia's 10-Year Path to 200K Customers [Podcast]
The Realities of Scaling a Startup: Inside Wistia's 10-Year Path to 200K Customers [Podcast]

By Ginny Mineo

In the beginning, Wistia had just a few guys working out of an apartment in Cambridge, Massachusetts. YouTube had recently launched, and the Wistia co-founders, Chris and Brendan, were determined to capitalize on the rising popularity of video. 

Growth was a little slower than they anticipated. It took them a year to make their first dollar, and then another year to sign on 10 customers.

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Marketing / December 10, 2015 Behind the Scenes With Zappos: How to Build a Lovable Company Culture [Podcast]
Behind the Scenes With Zappos: How to Build a Lovable Company Culture [Podcast]

By Ginny Mineo

These days, it seems like everybody's dishing out advice on company culture. 

Yet it still remains one of the most overlooked, compartmentalized, and misunderstood parts of growing a business.

So how do you make company culture into something beyond a buzzword -- and actually transform the way your company operates?

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Marketing / November 25, 2015 Mo' Mustaches, Mo' Growth: The Rise of the Movember Movement [Podcast]
Mo' Mustaches, Mo' Growth: The Rise of the Movember Movement [Podcast]

By Ginny Mineo

It all began as a bet in a bar. 

Let's round up a group of people and see who can grow the best mustache in just 30 days.

Twelve years later, this bet has blossomed into Movember: More than five million people all over the world have joined the movement to raise awareness and funds to benefit men's health initiatives. 

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Marketing / November 19, 2015 Growth Secrets From Canva: How the Design Startup Acquires 30,000 New Users a Day [Podcast]
Growth Secrets From Canva: How the Design Startup Acquires 30,000 New Users a Day [Podcast]

By Ginny Mineo

Visual content: We all know we need it ... but many of us don't have the skills, tools, or knowledge of how to do it well. 

Since 2013, Canva's been on a mission to change that. Turns out, it's working. Two years after launching, the company has nearly seven million users, and it's growing by 30K users each week day.

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Marketing / November 13, 2015 How to Compete With Google: One Startup's Plan to Disrupt the #1 Search Engine in the World [Podcast]
How to Compete With Google: One Startup's Plan to Disrupt the #1 Search Engine in the World [Podcast]

By Ginny Mineo

If you were starting a business today, would you decide to go after one of the most monstrous companies in the world? 

Back in 2007, that's precisely what Gabriel Weinberg did. He founded the company DuckDuckGo -- a search engine that directly competes with Google.

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Marketing / November 8, 2015 Mastering Medium: How Today's Hottest Publishing Platform Rewards Quality Content & Conversation [Podcast]
Mastering Medium: How Today's Hottest Publishing Platform Rewards Quality Content & Conversation [Podcast]

By Ginny Mineo

It's not easy to get your company noticed these days. Attention spans are shorter, and companies are publishing more content than ever before.

So what should companies be doing to rise above the deluge of content online? 

The folks at Medium think they've found the answer.

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Marketing / November 1, 2015 How to Become an Influential Leader: Tips on Hiring, Growth & Management [Podcast]
How to Become an Influential Leader: Tips on Hiring, Growth & Management [Podcast]

By Ginny Mineo

When you first start out in your career, growth seems straightforward. You do great work, and then you get promoted to the next level. Simple as that.

But as you start to progress up the ladder, figuring out how to get to the next level in your career becomes more complicated. 

If you're an ambitious leader looking to progress to the next stage, what should you be doing?

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Marketing / October 21, 2015 How to Make Your Own Luck: Problogger's Founder on the Secrets to Success [Podcast]
How to Make Your Own Luck: Problogger's Founder on the Secrets to Success [Podcast]

By Ginny Mineo

When you ask many startup founders about why their idea took off, they'll often attribute it to hard work or some revolutionary way of thinking. 

Darren Rowse isn't one of those founders. The creator of Problogger and Digital Photography School firmly believes that luck plays a crucial role in whether your idea takes off -- or tanks.

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Marketing / October 14, 2015 Why Embracing Doubt Makes You a Better Leader [Podcast]
Why Embracing Doubt Makes You a Better Leader [Podcast]

By Ginny Mineo

It's natural to be afraid of doubt -- especially when you're leading a team. You want to be the calm, cool, and collected leader ... but inside you're freaking out. 

Turns out, some of the best leaders and innovators are those who share their doubts with their team. That's what Kevin Eyres, an executive coach for hyper-growth companies and former executive at LinkedIn, recommends to the leaders he works with. 

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Marketing / October 9, 2015 How Google Creates a Culture of Innovation [Podcast]
How Google Creates a Culture of Innovation [Podcast]

By Ginny Mineo

Ever wonder why Google is so successful?

Is it their quirky culture? Fancy office space? Rigorous hiring process? 

According to Todd Rowe, Managing Director at Google, the tech giant's success comes down to three things: manically focusing on Google's end-user, placing big bets on new projects, and giving employees the freedom to achieve audacious goals. 

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Marketing / October 1, 2015 From eBay Side Project to Top Fashion Brand: An Interview With Nasty Gal's Founder [Podcast]
From eBay Side Project to Top Fashion Brand: An Interview With Nasty Gal's Founder [Podcast]

By Ginny Mineo

The year was 2006. Sophia Amoruso was sitting in her apartment in a bathrobe, putting together a vintage clothes store on eBay. She was the “one man band” behind Nasty Gal: finding the vintage clothes, styling the outfits, modeling them for product pictures, shipping her products to eager customers, and collecting feedback along the way.

Years later, Nasty Gal was generating $100 million in revenue, employing hundreds of employees in a swanky LA office, and selling clothes in both online and brick-and-mortar locations.

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Marketing / September 25, 2015 Inside BuzzFeed With Jonah Peretti: The Secrets to the Media Empire's Growth [Podcast]
Inside BuzzFeed With Jonah Peretti: The Secrets to the Media Empire's Growth [Podcast]

By Ginny Mineo

When Jonah Peretti was in college, he didn't think he'd be founding and growing two of the biggest internet media empires in the world. He was an environmental studies major who took computer classes on the side -- but he was always curious about why ideas spread. 

Ten years after he graduated college, this same curiosity spurred him to build The Huffington Post and BuzzFeed, which are now regarded as some of the most popular sites on the web.

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Marketing / September 18, 2015 Marc Maron on the Future of Podcasting: An Exclusive Chat at #INBOUND15 [Podcast]
Marc Maron on the Future of Podcasting: An Exclusive Chat at #INBOUND15 [Podcast]

By Dave Gerhardt

Marc Maron is a comedian who has appeared on everything from Late Night with Conan O'Brien to VH1, HBO, and Comedy Central, but it's his work outside the standup comedy circuit that has been getting him a lot of attention these past few years.

Back in 2009, Marc decided to start hosting a twice-weekly podcast called WTF With Marc Maron featuring candid conversations with comedians and celebrities.

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Marketing / September 3, 2015 How Clif Bar Manages a Business With Not One, But Five Bottom Lines [Podcast]
How Clif Bar Manages a Business With Not One, But Five Bottom Lines [Podcast]

By Dave Gerhardt

All it takes is a quick look behind the scenes at Clif Bar to realize that they don't operate like most companies. That philosophy was made crystal clear when the company's founders turned down an offer to sell the company for $120M in 2000.

As a result, Clif Bar has become one of the best places for employees to work and one of the toughest places to get a job (in 2014, the company received 7,700 applications for just 114 open roles, according to Fortune). 

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Marketing / August 27, 2015 Rethink the Way You Work: An Interview With Basecamp CEO Jason Fried [Podcast]
Rethink the Way You Work: An Interview With Basecamp CEO Jason Fried [Podcast]

By Dave Gerhardt

If you rounded up all of today’s top CEOs from around the world, you’d be hard-pressed to find one who is more passionate about challenging the status quo in the workplace than Basecamp CEO Jason Fried. His passion began at 14 when he started working in a local shoe store.  

"The owner was always looking over everyone’s shoulder. She had an intense distrust for everyone, and just thought that we were all ripping her off,” Jason said about his boss at the time.

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Marketing / August 20, 2015 The Hard Truth About Finding the Right People to Grow Your Company [Podcast]
The Hard Truth About Finding the Right People to Grow Your Company [Podcast]

By Dave Gerhardt

Through nearly 40 episodes of The Growth Show, we’ve seen a consistent theme when it comes to growth: It’s all about finding the right people.

But according to Ghostery CEO Scott Meyer, your definition of "right" should change as your company grows. The employees who help you get to your first million in revenue are not the ones who will help get you to $10 million in revenue -- and that’s okay. Change is a key part of growth.

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Marketing / August 13, 2015 The Rise of Heady Topper: How a Cult Following Saved a Craft Brewery From Closing Shop
The Rise of Heady Topper: How a Cult Following Saved a Craft Brewery From Closing Shop

By Dave Gerhardt

"Bad news for craft beer lovers: The Alchemist is not going to reopen after all. The pub and brewery in Waterbury, Vt., were destroyed by Hurricane Irene in August. The owners, John and Jen Kimmich, had been planning to rebuild and reopen, but they have learned that insurance will not cover the losses in the basement, where the brewery was located."

That’s the lede from a 2011 story in The Boston Globe.

So how is The Alchemist featured on our most recent podcast about growth? Well, turns out that this wasn’t the end of The Alchemist after all.

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Marketing / August 7, 2015 Why a Former Federal Prosecutor Built a Startup Accelerator for Female Founders [Podcast]
Why a Former Federal Prosecutor Built a Startup Accelerator for Female Founders [Podcast]

By Dave Gerhardt

Despite the tech industry's reputation for being a community of early adopters, one very important thing has remained stuck in the past: gender equality.

Working in the industry for years in a handful of executive roles, Sue Heilbronner saw this first-hand: "For a lot of my career, I've been the only female in the room. That was true when I was a federal prosecutor, and it's been true as an investor and startup executive. But it never really bothered me until recently." 

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Marketing / July 29, 2015 Inside the StartUp Podcast: Gimlet Media Founders on Managing Burnout & Being Transparent [Podcast]
Inside the StartUp Podcast: Gimlet Media Founders on Managing Burnout & Being Transparent [Podcast]

By Dave Gerhardt

Last year, former This American Life producer and Planet Money co-host Alex Blumberg launched a business of his own: Gimlet Media. In true journalistic fashion, Alex decided to document the entire process of starting Gimlet -- from botching a pitch to legendary venture capitalist Chris Sacca, all the way through finding his business partner Matt Lieber and negotiating their equity in the company -- and release it as a podcast of its own.

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Marketing / July 23, 2015 Disrupting the 100-Year-Old Shaving Industry: Inside One Startup's Strategy [Podcast]
Disrupting the 100-Year-Old Shaving Industry: Inside One Startup's Strategy [Podcast]

By Dave Gerhardt

Great entrepreneurs tend to gravitate toward the hard challenges.

That's exactly Jeff Raider did when he started Harry's, a company that sells razors, blades, and shaving gel right from their website.

Not only is shaving an industry that's over 100 years old and rarely sees big innovation, but Jeff was also up against some big incumbents with deep pockets and intellectual property rights that could easily stifle innovation.

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Marketing / July 17, 2015 Creating a Coffee Craze: Inside Blue Bottle Coffee's Growth Strategy [Podcast]
Creating a Coffee Craze: Inside Blue Bottle Coffee's Growth Strategy [Podcast]

By Dave Gerhardt

Mmm, coffee.

I'd bet that most people reading this probably drink it everyday. And while some people are very particular about how they like their coffee -- others don't care as long as it's caffeinated. 

But there's one particular brand of coffee that has caught the eye taste buds of Instagram co-founder Kevin Systrom, legendary skateboarder Tony Hawk, and Silicon Valley's top investors such as Chris Sacca: Blue Bottle Coffee.

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Marketing / July 9, 2015 How 90+ Cellars Became the Fastest-Growing Wine Brand in the U.S. [Podcast]
How 90+ Cellars Became the Fastest-Growing Wine Brand in the U.S. [Podcast]

By Dave Gerhardt

One of the fasting-growing wine brands in the U.S. doesn't own any vineyards. They don’t plant any grapes. They don’t even own any wineries. Instead, they buy and re-sell premium wines.

It all began during the last recession. 90+ Cellars President Kevin Mehra saw some big inefficiencies in the wine market, so he came up with a plan to flip the industry on its head.

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Marketing / July 2, 2015 How Did Codecademy Get 25 Million People Coding? Inside the Growth of a Movement [Podcast]
How Did Codecademy Get 25 Million People Coding? Inside the Growth of a Movement [Podcast]

By Dave Gerhardt

"Everyone should learn how to code."

This has been the narrative in the technology industry over the last few years, and for good reason. Code is behind nearly everything we touch today. Even those who don't have a desire to become a developer are learning to code in order to gain a fundamental understanding of how technology operates.

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Marketing / June 25, 2015 Getting to Know Elon Musk: The Biography of an Audacious Entrepreneur [Podcast]
Getting to Know Elon Musk: The Biography of an Audacious Entrepreneur [Podcast]

By Dave Gerhardt

It’s hard enough running one business, but Elon Musk manages to run three: Tesla, SpaceX, and SolarCity. And as result, he’s amassed a net worth of over $5 billion and become one of today's most ambitious and audacious entrepreneurs.

Many people compare Elon Musk to Steve Jobs given his strong will, stubbornness, arrogance, and unmatched marketing skills, but in his new biography of Musk, veteran tech journalist Ashlee Vance says the better comparison just might be Thomas Edison.

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Marketing / June 19, 2015 The Top Business Podcasts You Need to Be Listening To
The Top Business Podcasts You Need to Be Listening To

By Dave Gerhardt

Love learning about business and how some of today’s most successful entrepreneurs and companies are operating?

Business podcasts serve as a great way to stay informed (and inspired).

All you need is your smartphone and a pair of headphones to tune in to everything from one-on-one interviews with today’s top leaders to recaps of the day’s most pressing business news.

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Marketing / June 18, 2015 Inside Oprah's Favorite Email Newsletter: How theSkimm Generated 1 Mil Subscribers [Podcast]
Inside Oprah's Favorite Email Newsletter: How theSkimm Generated 1 Mil Subscribers [Podcast]

By Dave Gerhardt

Over a million subscribers. Five hundred thousand followers on social media. Oprah's favorite newsletter. 

These things didn't seem like an achievable reality when Danielle Weisberg and Carly Zakin quit their jobs at NBC News to start theSkimm. With only two months of savings and zero experience starting a business, they weren't sure what was in store for their startup.

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Marketing / June 11, 2015 The Future of Media: Inside the Growth Strategies for HBR & VentureBeat [Podcast]
The Future of Media: Inside the Growth Strategies for HBR & VentureBeat [Podcast]

By Dave Gerhardt

The media landscape has changed dramatically over the last few years. While many traditional publications and media startups are being acquired, laying off employees, or even going out of business, some publications are weathering the storm just fine. 

Just look at Harvard Business Review and VentureBeat to see what I mean. Harvard Business Review reaches between four and five million unique visitors each month, and VentureBeat, an independent technology news site, reaches over seven million.

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Marketing / May 28, 2015 Marketing Books to Millennials: One Author's Unconventional Growth Strategy [Podcast]
Marketing Books to Millennials: One Author's Unconventional Growth Strategy [Podcast]

By Dave Gerhardt

In 2013, Michelle Miller left her job at JP Morgan to write The Underwriting, a story about Wall Street and Silicon Valley targeted toward Millennials. 

She knew nothing about publishing or marketing a book. All she knew was she had to do something different. The typical publishing and marketing playbook for books wouldn't work for her target audience -- they weren't the "sit down to read for long periods of time" type. 

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Marketing / May 21, 2015 How to Market a Pro Sports Team: Inside the Boston Red Sox's Growth Strategy
How to Market a Pro Sports Team: Inside the Boston Red Sox's Growth Strategy

By Dave Gerhardt

The concept of growth is a little different when you're a marketing executive for a professional sports team.

For Adam Grossman, SVP of marketing and brand development for the Boston Red Sox, success is often dictated by two things that he can’t actually control: the team's wins and losses. But he still has to do his job and fill seats, sell merchandise, and drive revenue for the organization.

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Marketing / May 14, 2015 How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"
How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"

By Joe Chernov

You have a better chance of hearing a venture capitalist boast, “We’re bullish on professional services” than read a reporter confess to missing a PR person. Yet in 2010, when Facebook’s longtime head of PR, Brandee Barker, stepped down, Kara Swisher, then of AllThingsD, wrote just that. Then last year The New York Times dubbed her, "the most sought-after image consultant in the start-up world."

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Marketing / May 7, 2015 How Seth Godin Finds Time to Write Blog Posts Every Day
How Seth Godin Finds Time to Write Blog Posts Every Day

By Dave Gerhardt

Blogging every day clarifies my thoughts -- it helps me notice things. It’s one of the most important practices of my profession.” - Seth Godin [Click to Tweet]

Seth Godin is a busy guy. 

He's considered to be one of the best marketers on the planet. He's an entrepreneur, speaker, and author of over 20 books. Oh, and he still finds the time to blog every single day.

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Marketing / April 30, 2015 Inside Warby Parker: How Vision, Mission & Culture Helped Build a Billion Dollar Business
Inside Warby Parker: How Vision, Mission & Culture Helped Build a Billion Dollar Business

By Katie Burke

Most business school conversations over beers end with a hangover -- Neil Blumenthal’s ended with a billion dollar business.

If you aren’t familiar with Neil’s name, you’re likely familiar with the brand he and his co-founders started: Warby Parker. Because Warby’s brand is ubiquitous thanks to the company’s product and marketing success, many consumers all over the globe think of the company as an overnight success. In reality, the brand is a product of years of blood, sweat, and of course, a few beers.

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Marketing / April 16, 2015 Blue Apron's Recipe for Growth: The Inside Scoop From CEO Matt Salzberg
Blue Apron's Recipe for Growth: The Inside Scoop From CEO Matt Salzberg

By Dave Gerhardt

"If you're going to start a company, you have to do it for the right reasons."

- Matt Salzberg, Founder & CEO, Blue Apron [Click To Tweet]

Blue Apron is one of today's fastest-growing food delivery businesses -- and they've taken a unique approach to what it means to deliver food. Instead of shipping out finished meals, they let their customers be the chefs, delivering recipes and fresh ingredients to people all over the United States.

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Marketing / April 14, 2015 Want to Start a Podcast? Here's How to Do It [Free Guide]
Want to Start a Podcast? Here's How to Do It [Free Guide]

By Dave Gerhardt

From Serial to StartUp and Bill Simmons, it's no secret that podcasts are gaining immense popularity. According to Edison Research, 17% of Americans (46 million and counting) listen to podcasts on a regular basis. That’s up from just 9% in 2008.

As more consumers become comfortable with on-demand audio, podcasting is becoming an attractive content format for businesses looking to grow their reach. Podcasts allow your content to reach people when they aren't just sitting at their computers -- instead, it can reach them on their drive to work, at the gym, or while they’re doing work around the house.

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