<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Seo Blog Posts

Marketing / December 1, 2016 5 Reasons Why HTTPS Should Be Enabled on Your Website
5 Reasons Why HTTPS Should Be Enabled on Your Website

By Amanda Zantal-Wiener

https on your website.png

If you’re anything like me, there’s been a time in your life when you’ve asked, “What the heck is https?”

What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer -- the technology that encrypts your connection to a website, so that hackers can't intercept any of your data.

The whole concept of https is a pretty interesting topic on its own, and my colleague, Jeffrey Vocell, talks more about it here. But in addition to what it ... Read More

Marketing / November 29, 2016 How to Validate Your Blog Post Topics: A 3-Step Process
How to Validate Your Blog Post Topics: A 3-Step Process

By Sophia Bernazzani

Imagine you own a business that films and produces yoga routines for at-home practice. As search engine results pages become more crowded, your chances of ranking for a popular industry keyword -- such as "yoga" -- begin to diminish.

But as it turns out, that's not the end of the world. These days people are actually conducting more specific, conversational queries -- think: "how do I teach myself yoga?" -- to get the information they're looking for, faster.

Read More
Marketing / November 25, 2016 7 Marketing Automation Mistakes You Can't Afford to Make
7 Marketing Automation Mistakes You Can't Afford to Make

By Sophia Bernazzani

I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions.

Think of marketing automation like auto-deducting money from your checking account and putting it into savings: The automatic process lets you invest in your future goals in an easier way than if you did it manually.

Read More
Marketing / November 22, 2016 8 Interesting Things You Probably Didn't Know About Google's Algorithm
8 Interesting Things You Probably Didn't Know About Google's Algorithm

By Amanda Zantal-Wiener

It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. With a history like that, there's got to be at least some compelling trivia, right?

Believe it or not, algorithms are really cool. I mean, they get us our search results, after all.

Read More
Marketing / November 21, 2016 Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
Google's AMP: A Marketer's Guide to Accelerated Mobile Pages

By Sophia Bernazzani

Did you know that, on average, smartphone users touch their phones 2,617 times each day?

According to the survey conducted by dscout in the spring of 2016, smartphone users also spend an average of 145 daily minutes on their mobile phones.

In other words, we're leaning on our mobile devices more than ever before.

Read More
Marketing / November 16, 2016 SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]
SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]

By Lindsay Kolowich

Search engine optimization (SEO) isn't all about focusing on keywords anymore. Search engines are getting smarter and better at understanding a searcher’s intent and how they can provide them with meaningful content.

Over the past few years, marketers have lived through everything from changes in search behavior (like the serious increase in mobile search queries) to search engine algorithm updates (like Google's rewarding more secure websites).

Read More
Marketing / November 9, 2016 Topics Over Keywords: A Simple Framework for More Effective Content Creation
Topics Over Keywords: A Simple Framework for More Effective Content Creation

By Matthew Barby

Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have gone about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content.

Read More
Marketing / October 26, 2016 A Brief History of Search & SEO
A Brief History of Search & SEO

By Amanda Zantal-Wiener

Tracing the history of SEO is kind of like trying to trace the history of the handshake. We all know it exists, and we know it’s an important part of business. But we don’t spend a ton of time thinking about its origins -- we’re mostly concerned with how we use it day-to-day.

But unlike the handshake, SEO is fairly young, and changes frequently. Quite appropriately, it appears to be a millennial -- its birth is predicted to fall somewhere around 1991.

Read More
Marketing / October 21, 2016 What is a 301 Redirect, and When Should You Use One?
What is a 301 Redirect, and When Should You Use One?

By Sophia Bernazzani

I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address.

Mail forwarding is an important step in any moving process, as it ensures you don't lose any valuable information that's sent to you. And the same can be said for your website: If you're moving a website from one URL to another, you need to take the necessary steps to ensure your visitors get sent to the right place.

Read More
Marketing / October 11, 2016 How to Learn SEO: 10 of the Best Resources to Bookmark
How to Learn SEO: 10 of the Best Resources to Bookmark

By Amanda Zantal-Wiener

These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it -- gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic.

But many of us aren't sure where to begin. And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO.

Read More
Marketing / October 3, 2016 Why Infographics Should Be Part of Your SEO Strategy [Infographic]
Why Infographics Should Be Part of Your SEO Strategy [Infographic]

By Amanda Zantal-Wiener

How the heck can you use an image for search optimization?

It might be simpler than you think. You see, there's something about the way an infographic conveys content -- from its customization to its digestible format -- that both grabs and holds people's attention, and makes them highly sharable. But how does it work? And how can you use infographics for your own SEO strategy?

Read More
Marketing / September 15, 2016 How Mobile, Voice & Social Are Changing SEO [Infographic]
How Mobile, Voice & Social Are Changing SEO [Infographic]

By Brittany Leaning

"Getting found" isn't a new phenomenon for inbound marketers. In fact, being searchable is one of the founding principles of inbound marketing -- a principle that continues to evolve as consumers begin to change their habits and innovative new technologies start to emerge. 

According to the 2016 State of Inbound report, 66% of marketers agree that growing SEO is their top priority for 2017.

Read More
Marketing / August 26, 2016 How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework

By Sean Falconer

The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term.

If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic -- which is an absolutely wonderful thing. That said, SEO is very much a rich get richer game.

Read More
Marketing / August 25, 2016 Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know

By Amanda Zantal-Wiener

Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google's product announcements, usability is usually at the heart of the modification.

So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user
experience.

Read More
Marketing / July 26, 2016 Blog SEO: How to Search Engine Optimize Your Blog Content
Blog SEO: How to Search Engine Optimize Your Blog Content

By Lindsay Kolowich

Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.

But it can be a pretty tricky tactic to master with Google's copious algorithm updates.

Read More
Marketing / July 19, 2016 Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search

By Lindsay Kolowich

Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority.

But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index.

Read More
Marketing / June 22, 2016 On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website
On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website

By Lindsay Kolowich

SEO can sometimes feel like it stands for "Something Extremely Obscure."

As marketers, we're responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords.

Read More
Marketing / June 20, 2016 The Anatomy of a Search-Friendly URL [Infographic]
The Anatomy of a Search-Friendly URL [Infographic]

By Lindsay Kolowich

Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. It's an SEO best practice that's withstood Google's many algorithm changes over the years.

While your URL structure isn't the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site can give you an edge over your competitors in search.

Read More
Marketing / May 11, 2016 Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO
Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO

By Corey Northcutt

There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary, nor effective for your SEO efforts.

But it's probably just a last ditch effort since, although there's much talk about generating inbound links, the nitty-gritty ways to actually do that are rarely discussed.

Read More
Marketing / April 26, 2016 How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]

By Christine White

Every marketer knows that a successful inbound marketing strategy includes a blog. But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience and search engines. That's the kind of blog that drives results.

Trouble is, finding time to balance quality and quantity is tricky.

Read More
Marketing / March 14, 2016 Is All Press Good Press? How PR Wins & Fails Impact SEO [Flipbook]
Is All Press Good Press? How PR Wins & Fails Impact SEO [Flipbook]

By Carly Stec

In business, getting ahead often hinges on our ability to get noticed. We need people to pay attention to our brand if we want them to listen, complete an action, change a behavior, and so on.

Trouble is, there are two types of attention: good and bad. And the brands below know a thing or two about both. Remember the dress that broke the internet?

Read More
Marketing / February 25, 2016 Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?
Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?

By Marcus Andrews

Google has been known to change their logo in fun, surprising ways for their Google Doodles, but major changes to the actual search engine results page (SERP) occur far less often. That’s why their recent decision to remove ads from the right-hand side of their desktop SERPs is making big news.

What exactly did they change?

Read More
Marketing / February 18, 2016 How Effective Is Your Website? Watch Marketing Experts Critique Real Sites in Real Time
How Effective Is Your Website? Watch Marketing Experts Critique Real Sites in Real Time

By Andrea Francis

Have you ever visited someone else's website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors' experiences on your own website. Do your site visitors understand what you do and where you want them to go?

Not only are these critical pieces of information to know, but they're also worth checking in on regularly.

Read More
Marketing / February 9, 2016 How to Optimize Your Content for Google's Featured Snippet Box
How to Optimize Your Content for Google's Featured Snippet Box

By Matthew Barby

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries.

What's a Featured Snippet? And more importantly, what do you have to do to appear there? Well, that's what I set out to explore. 

Read More
Marketing / January 22, 2016 Why You Won't Recognize SEO in Five Years
Why You Won't Recognize SEO in Five Years

By Meghan Keaney Anderson

As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next. 

We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks. 

Read More
Marketing / January 20, 2016 The Handy Character Count Guide for Blog Posts, Facebook Pages & More
The Handy Character Count Guide for Blog Posts, Facebook Pages & More

By Lindsay Kolowich

When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Another common one: What's the ideal character count for X, Y, or Z?

For example, you probably know the character limit for a tweet is 140. But did you know that a link takes up 24 of those characters, leaving you with 116 characters to play with?

Read More
Marketing / January 8, 2016 New to Search Advertising? Here's How to Avoid 7 Common Mistakes [SlideShare]
New to Search Advertising? Here's How to Avoid 7 Common Mistakes [SlideShare]

By Marcus Andrews

There are two types of search advertisers: those who have failed and those who are going to.

At HubSpot, we embrace failure -- it’s often an important step towards success. That being said, we don’t ever go out of our way to fall on our face. Instead, when attempting something new, we try as hard as we can to learn from others who had failed before us.

Read More
Marketing / December 31, 2015 17 SEO Myths to Leave Behind in 2016 [Free Ebook]
17 SEO Myths to Leave Behind in 2016 [Free Ebook]

By Erik Devaney

SEO is an evolving science. While some of the core principles will presumably stick around forever, the nuanced aspects of it are subject to continuous change. And as a result, many of the "proven" tactics people have used in the past -- keyword stuffing, link schemes, etc. -- are now stuff of legend.

Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in, day-out, keeping up with the latest changes in the world of SEO can be a struggle.

Read More
Marketing / December 2, 2015 Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views

By Ryan Robinson

Finding it increasingly difficult to capture the attention of your target audience? Can't seem to actually deliver on their expectations? In today's marketing landscape, the competition is heating up. 

As a result, marketers are getting more creative, experimenting with new content mediums, and varying their approaches to bringing in targeted new customers.

Read More
Marketing / November 24, 2015 How to Search on Google: 31 Advanced Google Search Tips
How to Search on Google: 31 Advanced Google Search Tips

By Dharmesh Shah

If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn.

On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips. 

Read More
Marketing / November 17, 2015 Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare
Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare

By Jeffrey Vocell

Does your website have what it takes to survive Black Friday?

Last year, $1.5 billion in sales were generated on Black Friday -- a new record for the post-Thanksgiving shopping holiday, according to ComscoreIn addition to the impressive growth in sales, IBM stated that 51.2% of all ecommerce browsing was from mobile, and 28% of purchases came from mobile devices. 

Read More
Marketing / November 2, 2015 A Simple Guide to SEO for Local Businesses [Infographic]
A Simple Guide to SEO for Local Businesses [Infographic]

By Lindsay Kolowich

When you find yourself in an unfamiliar area and you're looking for a restaurant, coffee shop, sports store, or some other local business ... how do you go about finding it?

Most of us pull out our smartphone, open up a search engine, and search for a specific type of local business. That's called a local search, and it's for customers in a particular area who use online search engines to find a business in that area.

Read More
Marketing / October 29, 2015 Most Websites Are Failing Optimization 101. Is Yours? [New Data]
Most Websites Are Failing Optimization 101. Is Yours? [New Data]

By Mimi An

Chances are, your website's performance is high on your list of priorities. It's an asset that works around the clock to draw in visitors, convert them, and help you hit your goals, after all. 

But have you ever stopped to wonder how your website stacks up when it comes to performance, mobile optimization, SEO, or security?

Read More
Marketing / October 26, 2015 Want to Rank Better in Search? Avoid These 10 SEO Mistakes [Infographic]
Want to Rank Better in Search? Avoid These 10 SEO Mistakes [Infographic]

By Lindsay Kolowich

Search ranking is a critical component of any inbound marketing strategy. When it comes to designing and writing content for your website, it's important to have search engine optimization top-of-mind.

After all, the top three results on a search query get 61% of all search clicks -- and 75% of search engine users never scroll past the first page of search results.

Read More
Marketing / October 6, 2015 The Beginner's Guide to Technical SEO: 7 Resources You Should Use
The Beginner's Guide to Technical SEO: 7 Resources You Should Use

By Nicole Rende

Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical.

So what is technical SEO? It is essentially the more involved optimization tweaks that help give your content the best chance it can have to rank for relevant keywords and phrases. Technical SEO allows you to focus on analyzing how well the search engines are crawling and accessing your website.

Read More
Marketing / September 17, 2015 Want to Attract Links to Your Website? Try These 8 Data-Driven Tips [Infographic]
Want to Attract Links to Your Website? Try These 8 Data-Driven Tips [Infographic]

By Lindsay Kolowich

In the seemingly eternal struggle to keep up with Google's algorithm updates, savvy marketers are always looking for ways to increase the authority of their content. One of the ways to boost your blog posts in search? Increase the number of quality inbound links from other people's websites to your own website.

While link building is critical to your SEO strategy, it's not something you have complete control over.

Read More
Marketing / September 16, 2015 The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog 
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog 

By Matthew Barby

I've always had a love affair going on with data. Any campaigns that I've worked on in the past have revolved heavily around number crunching and analysis.

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. To say that the results have been interesting would be an understatement. 

Read More
Marketing / September 11, 2015 A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure
A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure

By Jeffrey Vocell

Have you ever noticed that some URLs start with "http://" while others start with "https://"? Perhaps you noticed that extra "s" when you were browsing websites that require giving over sensitive information, like when you were paying bills online.

But where'd that extra "s" come from, and what does it mean?

Read More
Marketing / September 4, 2015 How Strong Is Your Site? Learn From 9 Big Brands With High-Performing Websites
How Strong Is Your Site? Learn From 9 Big Brands With High-Performing Websites

By Christine White

According to Internet Live Stats, there are over one billion websites in the entire world. And by the time you finish reading this post, there will be even more. With so many websites in existence, what makes the good ones stand out?

As inbound marketers, we often jump to SEO, social media, or the quality of content published. But there are actually quite a few other things to consider when judging the success of a website.

Read More

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

Comments
subscribe to hubspot's marketing blog