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Marketing / April 20, 2017 What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

By Andrea Lehr

I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?”

Luckily, although it sounds like something that requires a degree in computer science, it’s actually a concept you’re probably familiar with -- particularly if you have some basic knowledge of keywords and their close relationship with search engine optimization (SEO).

In this post, we’ll be using an infographic by HigherVisibility to discuss latent semantic indexing (LSI) in three parts. More specifically, we'll define LSI and how the process can potentially benefit your overall SEO ... Read More

Marketing / April 6, 2017 The Beginner's Guide to Conversion Rate Optimization (CRO)
The Beginner's Guide to Conversion Rate Optimization (CRO)

By Ben Cotton

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success.

An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on getting more from existing traffic. That’s where conversion rate optimization (CRO) comes in.

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Marketing / March 3, 2017 SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics]
SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics]

By Sophia Bernazzani

Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages, to be found and discovered by new customers.

The greatest likelihood someone would call you over your competitors was if you paid for larger print ad placements, or if your brand's name started with one of the first letters of the alphabet.

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Marketing / February 28, 2017 ICYMI: An Animated Guide to Google's Biggest 2016 Algorithm Updates [Infographic]
ICYMI: An Animated Guide to Google's Biggest 2016 Algorithm Updates [Infographic]

By Amanda Zantal-Wiener

Sometimes, it seems like keeping up with a search engine's algorithm is like learning a new language. Only, it's a language that keeps updating over time and changing with things like technological advances, evolving topic interests, and constant improvements to user experience. And often, it seems like those changes are quiet -- like there's no way to find out about them unless you, say, subscribe to a blog that keeps you in the loop.

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Marketing / January 30, 2017 Fact or Fiction: The SEO Edition [Quiz]
Fact or Fiction: The SEO Edition [Quiz]

By Eric Peters

Just when you thought you were up-to-date on the latest SEO best practices, an algorithm change or a new expert post has you questioning yourself. Sound familiar?

It's true, the world of SEO is spinning faster than ever, and for every new strategy, an old one becomes obsolete. As inbound marketers, it's our job to stay informed of these changes, while continuously questioning the status quo.

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Marketing / January 19, 2017 The Introductory Guide to Search Engine Optimization in 2017 [Free Download]
The Introductory Guide to Search Engine Optimization in 2017 [Free Download]

By Kate Taylor Mighty

Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillion search queries are made on Google alone.

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Marketing / December 21, 2016 How to Submit Your Website to Google (And Why It Matters)
How to Submit Your Website to Google (And Why It Matters)

By Jeffrey Vocell

So, you've developed an amazing site. You've put together some seriously valuable content, iterated on the design, and gathered a ton of feedback. Now, you're finally feeling ready to share it with the world.

And as soon as you publish your new site for the world to see, all of your content will immediately start showing up in Google, right?

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Marketing / December 6, 2016 Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare
Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

By Jeffrey Vocell

We’re living in a mobile-first world. For most of us, that means from the moment you wake up in the morning, your phone becomes a part of your daily routine -- from silencing your alarm, to reviewing the daily news, to checking email, and so on.

And search engines are seeing the result of this trend: search queries on mobile have now surpassed desktop-based queries.

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Marketing / December 1, 2016 5 Reasons Why HTTPS Should Be Enabled on Your Website
5 Reasons Why HTTPS Should Be Enabled on Your Website

By Amanda Zantal-Wiener

If you’re anything like me, there’s been a time in your life when you’ve asked, “What the heck is https?”

What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer -- the technology that encrypts your connection to a website, so that hackers can't intercept any of your data.

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Marketing / November 29, 2016 How to Validate Your Blog Post Topics: A 3-Step Process
How to Validate Your Blog Post Topics: A 3-Step Process

By Sophia Bernazzani

Imagine you own a business that films and produces yoga routines for at-home practice. As search engine results pages become more crowded, your chances of ranking for a popular industry keyword -- such as "yoga" -- begin to diminish.

But as it turns out, that's not the end of the world. These days people are actually conducting more specific, conversational queries -- think: "how do I teach myself yoga?" -- to get the information they're looking for, faster.

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Marketing / November 25, 2016 7 Marketing Automation Mistakes You Can't Afford to Make
7 Marketing Automation Mistakes You Can't Afford to Make

By Sophia Bernazzani

I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions.

Think of marketing automation like auto-deducting money from your checking account and putting it into savings: The automatic process lets you invest in your future goals in an easier way than if you did it manually.

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Marketing / November 22, 2016 8 Interesting Things You Probably Didn't Know About Google's Algorithm
8 Interesting Things You Probably Didn't Know About Google's Algorithm

By Amanda Zantal-Wiener

It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. With a history like that, there's got to be at least some compelling trivia, right?

Believe it or not, algorithms are really cool. I mean, they get us our search results, after all.

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Marketing / November 21, 2016 Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
Google's AMP: A Marketer's Guide to Accelerated Mobile Pages

By Sophia Bernazzani

Did you know that, on average, smartphone users touch their phones 2,617 times each day?

According to the survey conducted by dscout in the spring of 2016, smartphone users also spend an average of 145 daily minutes on their mobile phones.

In other words, we're leaning on our mobile devices more than ever before.

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Marketing / November 16, 2016 SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]
SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]

By Lindsay Kolowich

Search engine optimization (SEO) isn't all about focusing on keywords anymore. Search engines are getting smarter and better at understanding a searcher’s intent and how they can provide them with meaningful content.

Over the past few years, marketers have lived through everything from changes in search behavior (like the serious increase in mobile search queries) to search engine algorithm updates (like Google's rewarding more secure websites).

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Marketing / November 9, 2016 Topics Over Keywords: A Simple Framework for More Effective Content Creation
Topics Over Keywords: A Simple Framework for More Effective Content Creation

By Matthew Barby

Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have gone about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content.

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Marketing / October 26, 2016 A Brief History of Search & SEO
A Brief History of Search & SEO

By Amanda Zantal-Wiener

Tracing the history of SEO is kind of like trying to trace the history of the handshake. We all know it exists, and we know it’s an important part of business. But we don’t spend a ton of time thinking about its origins -- we’re mostly concerned with how we use it day-to-day.

But unlike the handshake, SEO is fairly young, and changes frequently. Quite appropriately, it appears to be a millennial -- its birth is predicted to fall somewhere around 1991.

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Marketing / October 21, 2016 What is a 301 Redirect, and When Should You Use One?
What is a 301 Redirect, and When Should You Use One?

By Sophia Bernazzani

I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address.

Mail forwarding is an important step in any moving process, as it ensures you don't lose any valuable information that's sent to you. And the same can be said for your website: If you're moving a website from one URL to another, you need to take the necessary steps to ensure your visitors get sent to the right place.

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Marketing / October 11, 2016 How to Learn SEO: 10 of the Best Resources to Bookmark
How to Learn SEO: 10 of the Best Resources to Bookmark

By Amanda Zantal-Wiener

These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it -- gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic.

But many of us aren't sure where to begin. And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO.

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Marketing / October 3, 2016 Why Infographics Should Be Part of Your SEO Strategy [Infographic]
Why Infographics Should Be Part of Your SEO Strategy [Infographic]

By Amanda Zantal-Wiener

How the heck can you use an image for search optimization?

It might be simpler than you think. You see, there's something about the way an infographic conveys content -- from its customization to its digestible format -- that both grabs and holds people's attention, and makes them highly sharable. But how does it work? And how can you use infographics for your own SEO strategy?

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Marketing / September 15, 2016 How Mobile, Voice & Social Are Changing SEO [Infographic]
How Mobile, Voice & Social Are Changing SEO [Infographic]

By Brittany Leaning

"Getting found" isn't a new phenomenon for inbound marketers. In fact, being searchable is one of the founding principles of inbound marketing -- a principle that continues to evolve as consumers begin to change their habits and innovative new technologies start to emerge. 

According to the 2016 State of Inbound report, 66% of marketers agree that growing SEO is their top priority for 2017.

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Marketing / August 26, 2016 How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework

By Sean Falconer

The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term.

If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic -- which is an absolutely wonderful thing. That said, SEO is very much a rich get richer game.

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Marketing / August 25, 2016 Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know

By Amanda Zantal-Wiener

Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google's product announcements, usability is usually at the heart of the modification.

So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user
experience.

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Marketing / July 26, 2016 Blog SEO: How to Search Engine Optimize Your Blog Content
Blog SEO: How to Search Engine Optimize Your Blog Content

By Lindsay Kolowich

Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.

But it can be a pretty tricky tactic to master with Google's copious algorithm updates.

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Marketing / July 19, 2016 Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search

By Lindsay Kolowich

Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority.

But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index.

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Marketing / June 22, 2016 On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website
On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website

By Lindsay Kolowich

SEO can sometimes feel like it stands for "Something Extremely Obscure."

As marketers, we're responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords.

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Marketing / June 20, 2016 The Anatomy of a Search-Friendly URL [Infographic]
The Anatomy of a Search-Friendly URL [Infographic]

By Lindsay Kolowich

Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. It's an SEO best practice that's withstood Google's many algorithm changes over the years.

While your URL structure isn't the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site can give you an edge over your competitors in search.

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Marketing / May 11, 2016 Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO
Inbound Link Building 101: 33 White Hat Ways to Build Backlinks for SEO

By Corey Northcutt

There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary, nor effective for your SEO efforts.

But it's probably just a last ditch effort since, although there's much talk about generating inbound links, the nitty-gritty ways to actually do that are rarely discussed.

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Marketing / April 26, 2016 How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]

By Christine White

Every marketer knows that a successful inbound marketing strategy includes a blog. But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience and search engines. That's the kind of blog that drives results.

Trouble is, finding time to balance quality and quantity is tricky.

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Marketing / March 14, 2016 Is All Press Good Press? How PR Wins & Fails Impact SEO [Flipbook]
Is All Press Good Press? How PR Wins & Fails Impact SEO [Flipbook]

By Carly Stec

In business, getting ahead often hinges on our ability to get noticed. We need people to pay attention to our brand if we want them to listen, complete an action, change a behavior, and so on.

Trouble is, there are two types of attention: good and bad. And the brands below know a thing or two about both. Remember the dress that broke the internet?

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Marketing / February 25, 2016 Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?
Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?

By Marcus Andrews

Google has been known to change their logo in fun, surprising ways for their Google Doodles, but major changes to the actual search engine results page (SERP) occur far less often. That’s why their recent decision to remove ads from the right-hand side of their desktop SERPs is making big news.

What exactly did they change?

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Marketing / February 18, 2016 How Effective Is Your Website? Watch Marketing Experts Critique Real Sites in Real Time
How Effective Is Your Website? Watch Marketing Experts Critique Real Sites in Real Time

By Andrea Francis

Have you ever visited someone else's website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors' experiences on your own website. Do your site visitors understand what you do and where you want them to go?

Not only are these critical pieces of information to know, but they're also worth checking in on regularly.

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Marketing / February 9, 2016 How to Optimize Your Content for Google's Featured Snippet Box
How to Optimize Your Content for Google's Featured Snippet Box

By Matthew Barby

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries.

What's a Featured Snippet? And more importantly, what do you have to do to appear there? Well, that's what I set out to explore. 

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Marketing / January 22, 2016 Why You Won't Recognize SEO in Five Years
Why You Won't Recognize SEO in Five Years

By Meghan Keaney Anderson

As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next. 

We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks. 

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Marketing / January 20, 2016 The Character Count Guide for Blog Posts, Videos, Tweets & More
The Character Count Guide for Blog Posts, Videos, Tweets & More

By Lindsay Kolowich

When it comes to writing text for your blog and social media posts, many marketers woner, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal.

For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight -- we'll explain why.)

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Marketing / January 8, 2016 New to Search Advertising? Here's How to Avoid 7 Common Mistakes [SlideShare]
New to Search Advertising? Here's How to Avoid 7 Common Mistakes [SlideShare]

By Marcus Andrews

There are two types of search advertisers: those who have failed and those who are going to.

At HubSpot, we embrace failure -- it’s often an important step towards success. That being said, we don’t ever go out of our way to fall on our face. Instead, when attempting something new, we try as hard as we can to learn from others who had failed before us.

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Marketing / December 2, 2015 Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views

By Ryan Robinson

Finding it increasingly difficult to capture the attention of your target audience? Can't seem to actually deliver on their expectations? In today's marketing landscape, the competition is heating up. 

As a result, marketers are getting more creative, experimenting with new content mediums, and varying their approaches to bringing in targeted new customers.

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Marketing / November 24, 2015 How to Search on Google: 31 Advanced Google Search Tips
How to Search on Google: 31 Advanced Google Search Tips

By Dharmesh Shah

If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn.

On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips. 

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Marketing / November 17, 2015 Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare
Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare

By Jeffrey Vocell

Does your website have what it takes to survive Black Friday?

Last year, $1.5 billion in sales were generated on Black Friday -- a new record for the post-Thanksgiving shopping holiday, according to ComscoreIn addition to the impressive growth in sales, IBM stated that 51.2% of all ecommerce browsing was from mobile, and 28% of purchases came from mobile devices. 

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