By now, most marketers know that Twitter isn't just a great medium for creating and reinforcing your brand image -- it's also a tool for reaching fans of your business who can become leads (and, ultimately, sales).
But simply knowing that Twitter can make you money isn't enough: Marketers need to be armed with the best way to execute on this knowledge. Right now, only 34% of marketers use Twitter to successfully generate leads. The problem isn't understanding how to use Twitter -- it's understanding how to use Twitter to build a business.
So, to help you optimize your Twitter presence to generate leads and sales, HubSpot teamed up with Market Domination Media to create the infographic below. While every business should test what works best for them, you can use these statistics and tips to get started using Twitter for lead generation.
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What other tips do you have for increasing conversions on Twitter? Share with us in the comments below!
![How Do People Use Twitter? [Infographic]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/twitter-bird-1.png)
