Twitter is one of the most popular (and powerful) social media networks around, and businesses everywhere are smart to continue using and innovating on it.
But how you use Twitter depends entirely on how its members use, follow, post, interact with, and hashtag the things they care about. Luckily, we curated some Twitter statistics to make your decision easier.
So, how are people using Twitter nowadays? How are businesses using Twitter? How does the network impact people's purchasing decisions? How do promoted tweets boost offline sales, and how connected do people feel to a brand as a result of your Twitter presence?
Check out some intriguing data about Twitter, below, and see for yourself. For more ideas on how and what to tweet -- including 12 tweet templates to get you started -- check out this blog post.
Twitter User Statistics
1. Twitter has 321 million monthly active users as of the end of 2018. (source: Twitter)
2. 79% of Twitter's monthly active users are outside the United States. (source: Twitter)