Sometimes, it's not just what you post on TikTok but when you post.
If you’re looking to increase your presence on the app, or you’re leveraging it for the first time, it’s essential to know when your audience is active to get the most reach.
The HubSpot Blog surveyed 300+ marketers to uncover the best time to post on TikTok. Let's take a closer look at the results.
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Best Days to Post on TikTok
The best days to post on TikTok are Saturday, Friday, and Sunday, in that order. The worst days are Monday and Tuesday.
Best Times to Post on TikTok
A quarter of marketers found the best time to post on TikTok is between 6-9 PM, followed by 3-6 PM and 12-3 PM.
Since TikTok is popular with the Gen Z crowd — and they're in school during the day — the morning and early afternoon "dead zone" makes sense.
So, if your audience skews younger, stay clear of these slow hours, and try posting later in the day.
How to Find the Best Time to Post on TikTok for Your Business
Our research pinpointed the best times and days to post on TikTok. However, this may be different for your audience depending on their location and activity.
To get a better picture of when your audience is most active, try the following strategies:
1. Check your audience analytics.
You can access a wealth of data about your audience and their behavior — including when they're most active — under the Analytics tab.
To get there, you’ll need to log into your TikTok for Business account. Then, follow these steps:
1. Select the hamburger menu on the top right-hand corner of your profile page.
2. In the Settings and privacy menu, select Creator tools, then Analytics (as shown in the image below). If you haven’t yet enabled analytics, you’ll be prompted to turn it on.
3. Then, you’ll see a dashboard with an overview of different metrics. To get more insights into your audience, select the Followers tab. From here, you should see your audience metrics, as shown in the image below.
You’ll be able to see where your audiences are located and when they’re most active. Take note of this information, compare it to the data we found, and select a time frame that aligns with your audience's presence.
2. Check your top performing TikToks.
One of the easiest ways to find an optimal posting time is by checking what has worked in the past.
Take a look at your TikToks that have performed above average. Were they posted later in the week? At the beginning? Did they gain traction during the morning, afternoon, or evening?
Use these insights to inform your posting schedule going forward.
3. Don't be afraid to experiment.
It’s important to note that testing different posting schedules is always worthwhile to figure out what works best.
For example, our data shows that 6-9 PM is the best posting window — and lets suppose your in-app analytics show your audience is most active on Fridays. You can run your own experiment where you post at different times on Fridays to see what generates the most engagement.
Can you post too much on TikTok?
Most marketers post on TikTok 4-6 times per week. However, as with many social media sites, it is possible to post too much and oversaturate your audiences.
It’s best to test out different options and come up with a strategy that aligns with your goals so that when you do post, you’re sharing content your audiences want to see and when they’re most likely to see it.