YouTube Thumbnail: Your Guide to Making a Scroll-Stopping Image

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Clifford Chi
Clifford Chi



YouTube thumbnails, the small, clickable snapshots that viewers see when they search for videos, can be just as important as a video’s title because they provide a preview of your video and entice viewers to click through. 

YouTube content creator cooking and creating a scroll-stopping thumbnail as her channel art
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If your video has an ordinary or sub-par thumbnail, it won’t persuade anyone to watch your content. YouTube could deem the video irrelevant and won’t rank it in the search results or distribute it through the "Recommended Videos" feed. Since your video’s click-through rate is one of the most important ranking factors in YouTube’s search algorithm, especially during its first hour on the platform, an eye-catching thumbnail can make a huge difference in ranking number one for a query and not ranking at all.

YouTube thumbnail example from the HubSpot Marketing YouTube channel

Creating vibrant YouTube thumbnails can also instantly grab people’s attention and this can help you differentiate yourself on a platform full of standard thumbnails all screaming for attention. Below, we’ll guide you through an easy four-step process for creating visually appealing YouTube thumbnails that will cut through the noise, boost your video’s click-through rate, and lift your rankings.

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    1. Visit a free online YouTube thumbnail maker.

    There are eight free online YouTube thumbnail makers listed below, but we featured FotoJet in this guide because it’s one of the only YouTube thumbnail makers that doesn’t make you sign up for a free account before you can create a thumbnail. Their robust thumbnail maker lets you customize and download your thumbnails completely for free — no email address necessary.

    The free version of this online app lets you download small and medium-sized image files, but large and extra-large are premium features. This means you’ll get to be creative with your designs to ensure they appear as crisp as possible on YouTube.


    2. Upload a photo or choose one of the thumbnail makers’ templates.

    YouTube will let you upload any picture from your computer as your video’s thumbnail. But if you don’t have a vivid visual on your computer or you need some inspiration, Fotojet’s got you covered. It has over 23 free templates that can serve as your thumbnail’s foundation.

    To create striking a thumbnail in Fotojet, consider including a talking head. People are naturally drawn to human faces because it’s an ingrained survival mechanism to help us quickly gauge someone’s emotions and determine if they’re a threat or friend. Research Gate also discovered that Instagram photos with faces are 38% more likely to receive likes and 32% more likely to receive comments.

    example of YouTube Thumbnail from HubSpot's YouTube Channel

    3. Add text, clip art, or a background to your thumbnail.

    Once you’ve picked your picture or template, you can make your thumbnail stand out even more by adding text, clip art, or a background to it.


    To further clarify your video’s subject matter, consider adding your video’s title to the thumbnail. If your photo, graphic, or text is bright, consider placing it on top of a dark background. The color contrast will make your thumbnail pop. The same logic applies to dark objects and bright backdrops.


    4. Download the finished product to your computer.

    After you finish polishing your thumbnail, press the Save button at the top of the page to export your thumbnail.


    Last, title your thumbnail. When you're naming the thumbnail, include either the title of the video, or the primary keyword related to the video. Save the final file as a PNG or JPG. Its resolution will already match YouTube’s recommended resolution — 1280 x 720 pixels — so you don’t have to worry about resizing it later.


    8 YouTube Thumbnail Makers

    Along with Fotojet’s free online YouTube thumbnail maker, there are seven other thumbnail makers that can help you customize your own YouTube thumbnails. Before you create a thumbnail with these tools, though, you need to sign up for a free account on their websites.

    1. FotoJet

    FotoJet YouTube thumbnail maker homepage

    FotoJet is a leading YouTube thumbnail maker that comes with templates to help you summarize your video into a click-worthy image. You can get started with FotoJet as soon as you land on the homepage — no email or account setup required. Choose from a variety of stock images, font styles, and clip art elements to customize your design, then export it in either a JPG or PNG format. 

    2. Canva

    canva design dashboard

    With more than 2 million images in their library, hundreds of fonts, and customizable backgrounds and colors, Canva gives you more than enough resources to unleash your creativity.

    You can sign up for the free or paid version of the online design tool, but be prepared to take your own images as Canva’s image gallery can cost up to $1 per photo. Don’t let that deter you. This robust tool is jam-packed with free design elements that can help you create click-worthy YouTube thumbnails.

    3. Adobe Spark

    Creating a YouTube thumbnail in Adobe Spark

    Adobe Spark lets you select from thousands of photos on the web and a variety of built-out themes with their own unique layouts, colors, and fonts to craft eye-catching YouTube thumbnails. Although the free version comes with a watermark on all content you download from the system, you can always upgrade to the paid version to have unique thumbnails that are truly your own.

    4. Crello

    crello design dashboard

    With Crello, you can create engaging thumbnails by blending a multitude of designs, photos, backgrounds, text, and objects together. When compared to other popular design tools, Crello emerges as a less expensive option, but remember resizing your thumbnails could be a pain because of some improvements that need to be made within the app.

    5. Visme

    Using Visme to create a YouTube Thumbnail

    Choose from a wide selection of templates, photos, graphics, colors, and fonts to create a thumbnail in Visme. This app was made with video thumbnails in mind, so you won’t have to worry about sizing and finding the perfect layouts. Visme offers creators various templates to choose from so you can spend more time adding your finishing touches.

    6. Fotor

    fotor design dashboard

    Fotor provides templates under certain themes to help you create captivating thumbnails. It includes all the trending YouTube thumbnail features like photo frames, the lomo effect, and background remover. The options are virtually limitless with Fotor as the canvas for your YouTube thumbnail.

    Free YouTube for Business Kit

    18 templates to help you manage and monetize your YouTube channel

    • 7 YouTube Video Description Templates
    • 1 Roadmap & Strategy Template
    • 5 Banner Templates
    • 5 Thumbnail Templates
    Learn more

      Download Free

      All fields are required.

      You're all set!

      Click this link to access this resource at any time.

      If your workflow can’t be completed all in one session, Fotor’s premium plan allows you to save the version history of your thumbnails so you can pick up right where you left off.

      7. Picmaker

      Making a YouTube thumbnail in Picmaker

      With over 100,000 graphics, 1,000 stock photos, stickers, borders, backgrounds, text, icons, and filters, and an automatic background remover, you can create a gripping thumbnail on Picmaker. If you have set brand colors, the free options won’t be the easiest to work with since you can’t save colors, logos, or fonts. But upgrading to just the starter tier opens up a variety of benefits including a brand kit, premium photos, and multi-sized designs.

      8. Snappa

      snappa design dashboard

      Snappa has over 500,000 stock photos, an assortment of professionally designed templates, and customizable graphics, shapes, and text to help you create a YouTube thumbnail. If you’re making over three thumbnails per month, Snappa might affect your workflow as the free version only allows three downloads per month. If three is enough for you, you’ll be glad to know there’s a drag-and-drop functionality to help you create your own custom thumbnail template.

      Create Scroll-Stopping YouTube Thumbnails

      Just like a peephole, the subject line of an email, and even caller-ID, a YouTube thumbnail gives the viewer a peek behind the curtain to see what’s on the other side. It’s a major component in a search result that will determine whether someone clicks and watches your video. Taking the tips and examples in this article, you’ll have to know how to make scroll-stopping YouTube thumbnails that will draw in new subscribers.

      Editor's note: This post was originally published in November 2018 and has been updated for comprehensiveness.

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