CeCe Aparo is Vice President at Hoffman. CeCe has dedicated her career to building out, optimizing, and training top sales organizations across the United States. Having started her career in sales and marketing, CeCe quickly identified the benchmarks for success in a winning sales program and the pitfalls to avoid when building out a team.
![Questions to Ask Before Launching a Channel Sales Program [+ Flowchart]](https://blog.hubspot.com/hs-fs/hub/53/file-2604479911-jpg/network-1.jpg?width=602&height=300&name=network-1.jpg)
