Craig Wortmann is CEO of Sales Engine Inc., a clinical professor of innovation and entrepreneurship in the Kellogg Innovation and Entrepreneurship Initiative (KIEI), and founder and executive director of the Kellogg Sales Institute. He is also the author of "What's Your Story?", a book that looks at how leaders and sales professionals use stories to connect, engage, and inspire.
Ready to jumpstart your sales plan?
Craig Wortmann recommends this Sales Plan Template to help you outline your company's sales strategy.