In sales, there is something better than the freebies you get at every event: Warm introductions.
If you ask any C-level executive or above, they are 10 times more likely to respond to your email or phone call if you have been referred by a person they like, trust, or respect.
Most outreach emails with no context generate a 1-2% response rate.
I find that my warm referrals normally receive a 40% response rate, which is conservatively 20 to 40 times better than a standard email. The 10X number I quoted above is the ... Read More