Frank Cespedes is Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School. He received his B.A. from the City College of New York, M.S. from M.I.T. and Ph.D. from Cornell University. His most recent book is about Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling.
Ready to jumpstart your sales plan?
Frank V. Cespedes recommends this Sales Plan Template to help you outline your company's sales strategy.