Frank V. Cespedes

http://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054

Frank Cespedes is Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School. He received his B.A. from the City College of New York, M.S. from M.I.T. and Ph.D. from Cornell University. His most recent book is about Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling.