John Evarts, COO, Mediafly John has been honored to serve Mediafly since 2010 providing strategic, financial, and operational leadership. Under his guidance, the company has earned recognition by Forrester as one of the top sales enablement automation providers and by Inc. Magazine as one of the fastest-growing private companies in America. An MBA graduate of the University of Chicago Booth School of Business, John enjoys speaking on topics such as start-ups, finance, and enterprise software. Tom Pisello, Chief Evangelist, Mediafly Tom “The ROI Guy” Pisello is an entrepreneur, speaker, and author of the book Evolved Selling™: Optimizing Sales Enablement in the Age of Frugal Nomics. He joined the Mediafly team in 2018 through the acquisition of the company he founded and led, Alinean Inc. In his role as Mediafly’s Chief Evangelist, Tom is responsible for developing new practices for sellers and marketers to communicate and quantify business value to increasingly frugal buyers. He also leads Mediafly’s Advisory Services group in helping companies evolve their selling practices from transactional to value-led. Outside of the office, he is the proud father of two daughters.