There are many advocates of using a mutual LinkedIn connection as the basis of reaching out to a prospect, but I think the process in practice is flawed. There are far more direct ways to get into a conversation with a prospect with far better results.
To recap what the LinkedIn connection outreach process typically looks like:
- Build a list of prospects you want to talk to.
- Mine their profiles for mutual connections.
- Email the mutual connection and ask them if you could use their name in a message to your prospect, or even ask them to make the recommendation themselves. ... Read More