If executives had unlimited time, they could respond to every single email that hit their inbox. And since a response was guaranteed, salespeople pitching to these leaders could phrase their emails any which way. Don't have an interesting intro? No problem -- just jot down whatever comes to mind.
I don't have to tell you this isn't the reality of sales today. If only. Since buyers are busier than ever, salespeople need to carefully craft their prospecting emails to compel recipients to read and respond. Messages have to be simultaneously personalized, interesting, well-researched, and insightful -- not to mention short. Each and every sentence must serve a purpose and heighten the prospect's interest.
Not sure where to start? Check out the nine rules of a perfect sales prospecting email in the following infographic from Tropical. Some tips pertain to structure and word choice and others to technical details, but they all add up to a memorable message that'll increase your prospecting email response rate. Look to the sample email at the beginning for a template that adheres to these guidelines.