11 Holiday Email Templates to Send Clients on Every Major Holiday

Download Now: Free Holiday Email Templates
Meg Prater
Meg Prater



'Tis the season for sugar plums and stalled deals. You release emails into a void darker than Black Friday, and the only thing you're collecting is OOO auto-replies. And while regular people enjoy slices of pie and seemingly endless vacation, you're enjoying a second helping of "Bah Humbug" and sweating your looming number. Sound familiar?


Download Now: 15 Free Holiday Email TemplatesTo help, I've pulled together holiday email templates with eye-catching subject lines and get-to-the-point messages for more opens and higher response rates -- even as your prospects have one hand in the cool whip and the other on their expanding waistline.

Plus, I've included email templates for other holidays that happen throughout the year. Let's dive in!

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Happy Holidays Email Templates

1. Holiday Checklist Email Template

Having a hard time getting your prospect's attention during the holiday season? Make it easy for them to follow up on next steps with this playful holiday checklist. It's a non-pushy way to give your prospect deadlines and keep your deal on track.

2. Gift Guide Email Template

It's difficult to know how to approach prospects in the early stages of the customer journey -- especially around the holidays. If it's been a while since they touched base, send this quick email to remind your prospect who you are and what you you're offering.

3. Upsell Email Template

Upsells are a smart way to pad your number. Revisit old clients and tell them about your newest suite of features, a recently released product, or fresh training opportunities.

Say "thanks" for already being a customer by offering an appropriate discount, and don't be afraid to push for a quick close. The great thing about upselling is that these deals can move faster and without much red tape.

4. Discount Email Template

This time of year, many prospects are more relaxed and less formal. Capitalize on that -- when appropriate -- by sending a lighthearted email.

But if you do, make sure what's inside really is better than Mona's sweater. In other words, now's the time to offer a discount if they close before the end of the year.

5. Budget Reminder Email Template

Remind prospects to make sure residual budget is spent before end of year. Many companies also spend this time planning for the new year -- and that includes budget allocation.

So let your clients know you can invoice some of their deal now and some in the new year to make things more affordable.

6. Thanksgiving Email Template

This is an email you should be sending to prospects and clients year-round, but it's especially poignant this time of year.

Haven't heard from a prospect in a few weeks? Instead of hounding them with another "Haven't heard from you" email, send a simple note of thanks and see what happens.

7. Calendar Scramble Email Template

It's tempting to wait until the new year to schedule meetings, but don't. Pack your calendar with as many calls and demos as you can during the holiday season.

Remember that for many people November and December are slow months full of planning, taking stock, and catching their breath. Put their free time to good use, because January always ramps up quickly and threatens to make you old news or a back-burner priority.

Holiday Email Templates for Other Holidays

8. Memorial Day

Memorial Day is often when the summer slump starts for salespeople. Prospects are on vacation, not in the mood to learn or buy something new, or are scrambling to combat the slump in their own business.

An email template that calls this out can be key to grabbing their attention and moving your business forward.

9. Labor Day

Labor Day often signals back-to-school shopping, a return to routine, and one last push before the end of the year. Capitalize on prospects ready to learn and grow by sending a Labor Day email that welcomes them back with a little humor and understanding.

10. Fourth of July

How can you compete with summer in full swing and prospect motivation at its annual low? A tongue-in-cheek email that points out that your prospect's open calendar and vacation senioritis is the perfect time to schedule a little time to learn more about your solution.

11. New Years

Many of us wait for that sacred week at the end of every year. We clean out our inbox. We organize a year's-worth of Google Docs. We savor our coffee and bask in a quiet office.

Reach out to your prospects who are doing this too. Make the most of that quiet week of recharge and refocus, and move your deal forward.

You never know who's celebrating a certain holiday and who's not, so here's a little advice to follow -- when in doubt.

The holidays don't have to mean stalled deals and no commission. Be proactive this year, and use these email templates to make your prospects smile and your bottom line full of the holiday spirit.

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15 free email templates to send on-theme emails for every holiday.