Social selling is one of the buzziest buzzwords in sales today. Searching for the hashtag #socialselling on Twitter turns up a mass of tweets from thought leaders, salespeople, and technology vendors. Very meta, social selling.
But putting the hype aside, what’s the real value of social selling? Can communicating with prospects and customers via Twitter and LinkedIn actually translate into sales dollars or solve major process problems?
HubSpot’s own Danielle Herzberg, senior sales manager, put social selling to the test and found three clever and effective use cases for Twitter selling. In this SlideShare, she divulges her newfound #socialselling prowess.