Is Social Selling a Meaningless Buzzword? 7 Perspectives [Infographic]

Gabe Villamizar
Gabe Villamizar

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What is social selling? Whether you’re familiar with the concept or not, you've probably heard the phrase. It’s the buzzword everybody has been talking about for the past few years.

But definitions of what social selling is and is not vary. So I decided to put this to the test by asking a few sales pros.

Earlier this year, I had the opportunity to attend and speak at InsideSales.com’s IS Accelerate, a sales acceleration event focused entirely on optimizing revenue performance. With over 500 people in attendance, including top sales thought leaders, I couldn’t pass up this opportunity to interview a few of these influencers and get their point of view on social selling.

Some of the answers may surprise you. Check out the infographic below to see what they said.

For a larger version, click the image:

 

is social selling a buzzword or a fad 

Editor's note: A version of this post originally appeared on the HireVue Accelerate company blog. 

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Topics: Social Selling

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