The 25 Best Lead Distribution Software in 2022

Get HubSpot's Free CRM Software
Kasia Kowalska
Kasia Kowalska



Sales is the lifeblood of every business. While the sales process can be complex and time-consuming, targeted automation with the right tools can ease the burden on your sales team. That includes simplifying lead distribution and management.

sales team reviewing the best lead distribution software

In this post, you’ll explore the best lead distribution software that can help you optimize your sales process and improve lead conversion.

Learn more about why HubSpot's CRM platform has all the tools you need to grow  better.

What is lead distribution software?

The 25 Best Lead Distribution Software

Finding a Lead Distribution Software That Fits Your Needs

The Best Lead Distribution Software

When it comes to lead distribution software, you may be overwhelmed by the number of options. To help, our team has gathered our 25 favorite lead distribution platforms. Explore the list and find the option that best works for your team.

1. HubSpot

If you’re looking for a scalable, user-friendly lead management tool, then you’ll love HubSpot. You can start with our free Sales/CRM features, and upgrade to the Sales Hub once you’ve scaled your lead generation and sales campaigns.

HubSpot features an advanced lead scoring system, which allows you to assign contacts to the most suitable salesperson and boost conversion.

best lead distribution software, HubSpot

Key features:

  • Lead scoring system based on historical data and custom criteria
  • Lead rotation (round-robin lead distribution)
  • Over 500 app integrations

What we like: Our sales software grants you access to a number of tools, including sales engagement, reporting and analytics, and CPQ functionality. All within one CRM platform. It makes the entire sales process much smoother, giving you more time to focus on your customers.

Pricing: HubSpot lets you use basic sales and CRM features for free. These include live chat, integration with Voice over Internet Protocol (VoIP) providers, and lead email scheduling. Sales Hub plans start at $45 per month.

2. Chili Piper

Chili Piper is an inbound lead conversion and scheduling app with routing capabilities. You can use web forms to gather information on the leads and instantly transfer them to the right salesperson in real time.

You can also segment your leads based on the region, company size, or any other criteria which you see fit. All lead information, including their activity, is automatically synced with your CRM.

best lead distribution software, Chili Piper

Key features:

  • One-click meeting booking via email
  • Automated meeting reminders and rescheduling
  • Tailored lead routing

What we like: Chili Piper helps with removing friction from the meeting-scheduling and handoff process. It saves time, which can be spent on closing deals instead of admin.

Pricing: Prices start at $15 each month per user.

3. Lead Assign

Lead Assign is an advanced lead management platform. It gives you real-time visibility to every lead that you capture, irrespective of its source. Thanks to AI technology, Lead Assign makes sure that all your leads end up with the most qualified sales pro on your team. The platform also offers automated follow-up features, which motivate salespeople to seek feedback after the call.

best lead distribution software, Lead Assign

Key features:

  • Feedback-based routing
  • Lead workflow automation
  • The ability to preview leads before they get accepted by a sales pro

What we like: Lead Assign is intuitive to use. The entire process of lead routing is automated, which is a great time-saver for any sales team.

Pricing: Prices start at $149 a month.

4. PowerRouter

PowerRouter is a lead routing platform developed by Salesforce. Its main capability is lead segmentation based on territory, industry type, or source. It routes every lead to the appropriate sales professional based on pre-set criteria. These include the salesperson’s work schedule, time zone, and availability.​​

best lead distribution software, PowerRouter

Key features:

  • Route schedules, which distribute leads based on team or user work hours
  • Match and route capability, which pairs leads directly to account owners
  • Dashboards and reports

What we like: PowerRouter has a beautiful visual canvas. You can see the entire routing flow and change it if necessary.

Pricing: Prices start at $15 per month for up to six users.

5. LeadAngel

LeadAngel is a lead management tool. It was created to help businesses avoid lead loss and generate more revenue from their marketing efforts. This platform enables users to segment their leads based on several criteria including location, industry, and company size.

After segmenting the leads, they get distributed to the right salesperson via round-robin, individual, or weighted algorithms. LeadAngel also offers a visual flowchart and drag-and-drop interface, which makes building routing rules easy.

best lead distribution software, LeadAngel

Key features:

  • Lead matching
  • Lead routing
  • Reporting

What we like: LeadAngel is easy to maintain and configure. This platform is also flexible with a robust lead-to-account matching algorithm.

Pricing: Prices start at $99 per company each month. The first six months are free.

6. LeanData

LeadData is another native Salesforce app with lead distribution features. This platform helps with automating and scaling inbound lead qualification. You can use their drag-and-drop interface to create routing scenarios.

This tool also comes in handy in keeping your data organized and up-to-date. Whenever a new lead enters your funnel, LeanData first checks if the person is already in your CRM. If they are, LeanData automatically makes changes and adds them to the existing account.

best lead distribution software, LeanData

Key features:

  • Rule-based lead routing
  • Integration with Zoom Info and Outreach
  • Account engagement insights

What we like: LeanData appears on our best lead distribution software list as it allows you to assign leads, contacts, accounts, etc. to the right people automatically. And it even alerts them of it.

Pricing: Contact Lean Data for additional pricing information.

7. Distribution Engine

Distribution Engine is an application for routing and assigning work in Salesforce. It uses various algorithms to assign leads to the right salespeople based on criteria like skills, availability, and seniority.

Distribution Engine is easy to install and configure. Note that it only works with Salesforce Enterprise edition or higher.

best lead distribution software, Distribution Engine

Key features:

  • Sales trend analysis
  • Load balancing to ensure equal workload distribution
  • Pull distributors to allow reps to select when they want to receive work

What we like: Distribution Engine offers assignment weighting. This means that more senior professionals can receive more leads, while junior ones will receive fewer. This improves the chances of converting leads to customers.

Pricing: Prices start at $45 per user per month.

8. LeadSquared

LeadSquared positions itself as a lead conversion and marketing automation platform. It’s designed to help B2B and B2C businesses track, nurture, and manage leads.

Thanks to the platform’s intuitive interface, users can easily manage their entire database and create their own custom logic for lead distribution to boost conversion.

best lead distribution software, Lead Squared

Key features:

  • Automatic lead distribution by location, lead source, product preference, and more
  • Round-robin lead distribution based on agent shifts

What we like: LeadSquare offers access to the activity history of customers and employees. By looking at past communication, you can gain a good understanding of customers’ expectations, which helps with closing deals.

Pricing: Prices start at $25 per user per month. This subscription is billed annually.

9. Bitrix24

Bitrix24 is a CRM with lead distribution features. All your leads can be captured, stored, and managed within one platform. You can easily and evenly distribute leads between your sales agents no matter where your leads come from.

Bitrix24 also provides marketing and social media management tools that can help you interact with customers and leads.

best lead distribution software, Bitrix24

Key features:

  • Intelligent routing makes sure leads match the right account managers
  • The ability to transfer conversation channels and sales rep
  • Automatic rerouting if a sales agent is unavailable

What we like: Bitrix24 offers advanced reporting, which is useful for analyzing the success of your sales efforts.

Pricing: Prices start at $39 per user each month for up to five users.

10. Boberdoo

Boberdoo is a SaaS solution, which provides lead and call distribution software for marketers. You can use Boberdoo to track, route, and bill for web-based leads. This robust platform allows you to automate lead distribution, billing, accounting, and reporting.

best lead distribution software, boberdoo

Key features:

  • Interaction tracking
  • Live transfer routing

What we like: Boberdoo offers a lot of customization options and continuously adds new features to keep customers happy.

Pricing: Pricing is available once a demo is requested.

11. Lead Liaison

Lead Liaison is a marketing automation software targeted at SMBs and enterprises. However, this platform’s functionalities go beyond marketing automation. Lead Liaison also covers sales prospecting and lead generation.

You can use Lead Liaison not only to drive traffic to your site but also to turn visitors into leads. What makes Lead Liaison a bit different from the above solutions is their approach to lead distribution. They assign them to sales agents based on two performance metrics:

  • The number of leads converted into opportunities.
  • The number of closed opportunities.

best lead distribution software, Lead Liaison

Key features:

  • Availability-based lead distribution
  • Detailed reporting and analytics
  • Rule-based routing

What we like: We included Lead Liaison on our best lead distribution software list for two reasons. Firstly, it’s very intuitive and gives you the option to upload prospects manually or by syncing them with a CRM. And secondly, you have endless possibilities for segmentation and automation.

Pricing: Prices at $250 per month.

12. Freshsales

Freshsales is a sales CRM with lead distribution features. You can use predefined rules to automatically distribute and assign leads. It lets you create and manage as many territories as you wish — and set unique distribution criteria for each.

free lead distribution software, Freshsales

Key features:

  • Feedback capture
  • Detailed reporting and analytics
  • Rules-based routing

What we like: Freshsales is really intuitive, meaning, you won’t have to spend hours training your team. This platform also offers robust reporting, which helps in improving sales performance.

Pricing: Freshsales is a free lead distribution software.

13. LeadsPedia

LeadsPedia is a performance marketing platform, which incorporates multiple features including:

  • Lead distribution.
  • Affiliate management.
  • Call tracking and routing.

You can capture leads in real-time and instantly verify them. LeadsPedia also lets you monitor leads' dispositions, and reveal why some of them get rejected. As it combines multiple functionalities into a single solution, LeadsPedia helps eliminate silos and improves business processes.

best lead distribution software, LeadsPedia

What we like: LeadsPedia reporting is very advanced. Since information is updated in real time, you can be sure that the decisions you make are based on fresh data.

Pricing: Pricing starts at $1,500 a month.

14. Lead Capsule

Lead Capsule is a cloud-based software for lead management, customer relationship management, and affiliate marketing for businesses of all types and sizes.

This platform’s lead management system simplifies the management of vendors, clients, affiliates, advertisers, and the sales force and delivers leads quickly and accurately to any CRM.

best lead distribution software, Lead Capsule

Key features:

  • Activity dashboards
  • Easy lead import and exports with CSV files
  • Reporting and analytics

What we like: The tool has a soft learning curve. It features a simple dashboard, which lets you filter leads by source, status, and campaign, among plenty of other criteria.

Pricing: Prices start at $499 per month.

15. Adrack

Adrack is an all-in-one marketing platform that helps you capture, distribute, and convert leads into customers. The software is suitable for companies that run their own sales campaigns, as well as advertisers and lead generation agencies.

Adrack lets you automate lead distribution and management. You can set plenty of criteria, like time zone and lead source, to make sure that your prospects are assigned to the most suitable salespeople.

This software also features a great analytics module. You can observe your ongoing campaigns and export custom, advanced reports.

free lead distribution software, Adrack

Key features:

  • Time zone-based campaign scheduling
  • A/B testing
  • Advanced, custom reporting

What we like: Adrack understands and caters to the needs of sales managers. Meaning, that its contact distribution module isn’t the only useful feature. It also features a tool for generating banners and web push notifications, both of which can help you boost your campaign’s ROI.

Pricing: You can run one campaign of up to 10,000 pings on a free plan. Paid plans start at $275 per month.

16. Pipeliner

Pipeliner is a CRM that features a lead management module. You can easily score and assign leads using drag-and-drop functionality. If one of your team members finds that a lead isn’t sales-qualified, they can send it back to the marketing team for nurturing.

Once you’ve distributed your leads, you can monitor their progress down the pipeline.

best lead distribution software, Pipeliner

Key features:

  • Workflow automation
  • Reminder system for lead follow-ups
  • Custom lead scoring capabilities

What we like: Pipeliner offers several third-party integrations, which makes it simple to import leads from multiple sources. What makes it truly stand out, however, is that it’s easy to integrate with your custom-built tools, too.

Pricing: Plans start at $65 per month.

17. ClickPoint

ClickPoint is a lead distribution tool for companies that run outbound dialing and SMS-based campaigns. The company’s website says that it helps sales teams exceed quota by anywhere between 40% and 60%, allowing them to make more than 300 calls a day. This is possible thanks to automation.

best lead distribution software, ClickPoint

ClickPoint lets you set advanced prioritization options and use multiple lead distribution strategies. You can decide on a round-robin strategy and distribute leads evenly.

Or, if you prefer, you can go for a shotgun approach, which notifies everyone about a new lead. The first person to respond to the alert gets the lead into their backlog.

Another great feature is the lead recycling option. If a sales rep neglects a lead, it’s re-distributed to the next best team member.

Key features:

  • Mobile lead management on iOS and Android
  • Scoreboards for team achievements
  • Lead prioritization

What we like: ClickPoint offers live support to all users. You can ask for quick help through chat or ask for a product walkthrough. Also, there are no long-term contracts, as there are monthly plans only.

Pricing: Plans start at a monthly fee of $450 for teams of five.

18. LeadByte

LeadByte is a cloud-based lead distribution software for lead sellers and buyers. It lets you capture and distribute leads to the right client or sales person. The tool has advanced filtering capabilities, which let you automatically reject any low-quality, duplicated, or invalid leads.  

You can set up caps and routing logic to ensure you send the right lead to the right client every time.  You can distribute leads exclusively (or multi-sell) and set up an auction so the highest bidder gets the lead, which helps you get the highest ROI.

If you’re a lead-generating business, you can sell the same leads to multiple buyers, or guarantee exclusivity. LeadByte lets you dig deep into your lead generation channels. As a result, you can understand which campaigns and lead sources result in the highest ROI.

best lead distribution software, LeadByte

Key features:

  • Lead source tracking
  • Lead segmentation module
  • API for easy integrations

What we like: LeadByte is particularly useful if you re-sell or share leads with partners. You can set custom criteria and closely adjust them to your clients’ customer profiles.

Pricing: Prices are available after a demo call.

19. Blitz

Blitz is a CRM with lead management capabilities. It lets you capture your own leads via web forms or import them from external sources, like VoIP and auto-dialer tools.

Blitz keeps your sales team busy by automatically filling up their calendars with calls or email outreach. They can quickly add notes to lead profiles and share them with other salespeople.

If the lead is re-assigned to another team member, they’ll have a full contact history. You can also track how each lead is progressing through the sales pipeline and which channels or product prices result in the highest number of sales.

best lead distribution software, Blitz

Key features:

  • Real-time reports
  • AI-powered workflow automation
  • Customizable templates for customer communication

What we like: Blitz automates a lot of administrative work, so you can focus on closing sales. For example, you don’t have to worry about your team scheduling and making a follow-up call. You can also enable lead update emails. So, for example, if a sales rep gets stuck with one of their contracts, you can help them remove any blockers or assign it to another salesperson.

Pricing: Prices are available upon request.

20. Leadfeeder

Leadfeeder is a lead-capturing and distribution software used by sales teams and marketing agencies. Once integrated with your Google Analytics account, the tool starts identifying which companies visited your site. Your sales team can receive a ping via email or Slack, or the contact can be automatically assigned to them in your CRM.

free lead distribution software, Leadfeeder

Key features:

  • Easy reporting
  • Automatic alerts that help close deals
  • Native and two-way integrations with top business software like Hubspot, Slack, and Zapier

What we like: Leadfeeder prioritizes leads based on the lead’s browsing behavior and your team’s current workloads. If you’re dealing with a “hot” lead, then the contact will be moved to the very top of your list for distribution.

Pricing: There are just two plans. The free one lets you see your leads and activity for the last seven days only. To unlock all features, you’ll need to sign up for a paid plan that costs $79 per month.

21. MyPhoner

MyPhoner is a cold calling software that lets you distribute, track, and follow up with your leads. You can use it for your internal campaigns, or share leads with partners. The tool is suitable for companies of all shapes and sizes. From large telemarketing businesses to startups and freelancers.

What makes MyPhoner one of the best lead distribution software is its flexibility. You can assign the same leads to multiple agents, or just one. Your salespeople can also “lock” leads. This makes sure that their contact lists aren’t re-distributed.

free lead distribution software, MyPhoner
MyPhoner features a reports module, which you can use to analyze sales campaigns and check on each sales agent. If you’ve shared your leads with a partner company, you can also check how their campaigns are going.

Key features:

  • Simple lead deduplication
  • Claiming and locking lead module
  • Cold calling and SMS modules

What we like: MyPhoner is a good choice for both lead generation companies and those that generate and run their own sales internally. Freelancers can also use a free account.

Pricing: Starts at $19 per seat per month.

22. Nextiva

Nextiva is an all-in-one business communication platform, which features a VoIP, live chat, and video conferencing module, among others.

Nextiva lets you distribute your leads through a variety of criteria like priority, your team’s workload, sales reps’ tech-savviness, or operating hours. The software distributes leads evenly through an automated process. So, you don’t have to worry that your sales reps will ever run out of work.

best lead distribution software, Nextiva

Key features:

  • Third-party integrations with leading CRM software
  • Advanced sales analytics.
  • Sales tracking module

What we like: The platform has a user-friendly, modern interface, making it easier for your staff to use. Nextiva also supports teamwork. Salespeople can re-assign leads to fellow team members if they think that a colleague has what it takes to close the sale.

Pricing: Starts at $23.95 per month for up to four users.

23. Xzazu

Xzazu is a platform for lead capturing, distribution, and affiliate management. You’ll find it especially useful if you’re a lead generation company and don’t capture leads for internal use only.

This lead distribution software lets you send leads through a built-in client portal, via email, or directly to the client’s CRM. Another great thing about Xzazu is that you don’t have to rely solely on leads captured through one lead collection module. You can also import them from all other sources.

best lead generation software, Xzazu

Key features:

  • Geotargetting
  • Advanced business rules for bringing and sending leads
  • Affiliate management module

What we like: Xzazu offers more lead distribution flexibility than many other tools. You can use the popular ping tree method, which notifies multiple people of leads or go with a multi-step model, among others.

Pricing: You can try this lead distribution software free of charge on a trial. Plans start at €99 per month on a yearly plan.

24. Lead Wrench

Lead Wrench is a platform that lets you capture and distribute your leads to the right salespeople. It’s among the best lead distribution software for companies that acquire and sell leads to other brands.

The tool uses a ping-tree system, which means you can simultaneously inform multiple partners about your new leads. On top of the distribution feature itself, Lead Wrench also lets you observe what happens to the leads you share with third parties.

best lead distribution software, Lead Wrench

Key features:

  • Lead capture
  • Source tracking
  • Lead segmentation

What we like: Even if you distribute your leads to a third party, you retain full ownership and control over the data. So, you don’t have to worry that you’ll lose sight of how they’re used.

Pricing: Prices start at $497/month.

25. Phonexa

Phonexa is a platform that accelerates lead transfers for email, SMS, and phone-based sales campaigns. You can automate your lead distribution process by building your own, custom ping tree in their LMS SYNC module.

All you have to do is add the criteria you’d like the tool to use when deciding whom to assign which lead. Phonexa also comes with a call tracking module so you can check where all of your leads are in the sales funnel.

Key features:

  • Lead tracking and distribution
  • Cloud phone system
  • Phone tracking

What we like: Phonexa has a friendly user interface and offers a lot of flexibility. Double points for its advanced filtering module, which helps you drop any leads that don’t meet the criteria for your current campaign.

Pricing: Prices start at $100 per month on the “Lite” plan with $0.002 per ping.

Finding a Lead Distribution Software That Fits Your Needs

The right lead distribution software can make a huge difference to your sales process. And there are plenty to choose from. Some are more comprehensive than others. It’s up to you to decide which one to pick. Just make sure that it meets your needs and fits your budget. Good luck!

crm software free

Related Articles

CRM software from startup to enterprise.


Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs