If you haven't figured out the millennial generation yet, it's time. 

More than 80 million consumers are included in this group, and they are expected to spend $200 billion annually by 2017.

But this is not an easy generation to understand: They expect technology to work and will go elsewhere if it doesn't. They discuss their buying considerations online and research everything. They want to be a part of the brand experience and like to feel that their voice is heard. 

They are a different type of consumer, but not one that can't be demystified. Chicago'D put together the below graphic profiling this generation's buying and browsing habits. Get to know how this group shops and buys. 


Originally published Jan 16, 2015 11:00:00 AM, updated January 16 2015