Which of the following two emails would you respond to?
Here's the first:
And here's the second:
The second is clearly the better email. Why? It makes use of several of the tenets of good business writing, as listed in the following infographic from Henneke at Enchanting Marketing. Use these rules of thumb the next time you're crafting a personalized prospecting email or typing up a template to take your powers of persuasion to a whole new level.