Business professionals are busy people, and the last thing they want is an email from someone who needs a favor. Messages like these can be a distraction and burden

That’s why when I network and send outreach emails, I am careful to always ask for advice and not a favor or handout.

In fact, as I wrote my new book, Wait, How Do I Write This Email?, a collection of 100+ templates for networking, job search, and LinkedIn, I used this tactic multiple times.

Out of 24 outreach emails to people that I wanted to help guide me through the book creation process, 23 of those people responded and offered their help.

That’s a 96% success rate.

Bottom line: Business professionals enjoy sharing knowledge, particularly when someone is willing to be a sponge and soak it all up.

That’s why a networking email like the one below, which asks for a favor right away, is the wrong approach.

Relationship-Building Email: What Not to Do

Originally published Apr 3, 2018 8:13:00 PM, updated June 13 2018


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