Every prospect is different. What matters to one potential buyer might be irrelevant to another. Attempting to connect with and sell to unique buyers every day presents sales teams with significant challenges to overcome.
That's why sales enablement teams exist. These professionals spend their time trying to solve the problems salespeople face, so reps can sell better and faster.
But what specifically are the challenges that sales enablement teams face and how should they be solved?
According to a recent survey, 41% of sales and marketing executives said there is a lack of insight into which campaigns are most effective. But that’s not the only problem: 62% of the respondents said too many deals are getting stuck in the sales process.