What is a sales pipeline? Not to be confused with a sales funnel, a sales pipeline details the steps on the buyer's journey from lead to customer, and describes what actions reps should take at each stage.

The following infographic from Technology Advice provides an overview of seven basic sales pipeline stages:

  1. Lead generation
  2. Lead nurturing
  3. Marketing qualified lead
  4. Sales accepted lead
  5. Sales qualified lead
  6. Closed deal
  7. Post-sale

If you're just getting started out in sales, or need a sales pipeline step-by-step guide to systematize your process, consider printing this infographic out and keeping it on hand. After all, when it comes to sales, a well-defined process always beats flying by the seat of your pants. 


HubSpot CRM

Originally published May 19, 2016 6:30:00 AM, updated July 28 2017


Sales Pipeline