Best Sales Training Software

Olivia Deng


In sales, where every conversation counts and every opportunity demands precision, your team needs more than just the ordinary training programs. 

They need a solution that not only equips them with the necessary knowledge and skills, but also empowers them to be confident in selling.

Without sales training software, it would be very difficult to ensure reps are applying best practices, staying up-to-date with the products and services they’re selling, and closing deals

In this post, we will go over:

  • What is Sales Training Software?
  • Best Sales Training Platforms
  • Features of Sales Training Tools to Look For

Learn More About HubSpot's Sales Software

Best Sales Training Platforms

HubSpot Sales Hub

HubSpot Sales Hub equips you and your team with sales playbooks that include sales enablement content (like product sheets and pricing guidelines), call scripts, and battlecards to assess your competition.

Sales Hub

Get started with sales training with HubSpot Sales Hub

It also provides resources, like coaching materials, all in one place to help get new hires up to speed. 

Sales Hub also features Conversation Intelligence, which helps you understand how your team performs on calls, as well as areas of improvement. The platform can surface insights on calls like trends and top objections in addition to uncovering reps’ performance patterns. You can also leave feedback for reps work through the platform.

Laslty, you’ll also gain visibility into sales performance with Sales Reporting & Performance Management Software — which can measure the results of your training.

Pricing: Free version available with limited features and seating, followed by Starter at $45/month, Professional at $450/month, and Enterprise at $1,200/month.

Zoho LearnZoho Learn


Zoho Learn is a sales training software focused on helping you create and manage customized sales training courses that educate your sales reps, test their knowledge and sales skills, and track their progress. 

While you can create interactive sales training courses that incorporate elements like text, video, audio, and images, features like quizzes can test how well your reps are learning. You can also track performance or identify improvement areas of individual sales reps through real-time reporting.

Pricing: Free version available, with Express starting at $1 per user per month and Professional at $3 per user per month.




EdApp is a training software that supports sales teams. Through the platform, you’ll be able to create DIY or templated courses to onboard new team members, take them through the training process, quiz them on their knowledge, track their performance, and certify your team.

The software stands out by offering 80+ templates that you can customize with video, quizzes, games, and assessments.

Pricing: Free version available. Paid versions include Do It Yourself at $2.95 per active user per month, Managed at $2.95-$5.95 per user per month, and custom pricing for Enterprise.




Brainshark is a learning platform that equips you with the tools needed to onboard and train reps with features luke video coaching. You can build a knowledge library of different skills and topics to organize your training modules. Through the platform, you can train reps with webinars.

Plus, there’s a mobile app so your team can access training and feedback on-the-go.

Pricing: Pricing is available upon request.




Mindtickle enables you to build sales enablement programs, assign practice exercises to reps, and understand the effectiveness of your training by mapping it to revenue outcomes.

You can build learning programs around winning skills and behaviors and continuously refine them. Role-play exercises for pitches and demos, leaderboards for friendly competition, live challenges, and quizzes to test reps’ knowledge are all ways this platform can keep your team engaged.

Pricing: Pricing is available upon request.

What to Look for in Sales Training Tools

Interactive Content

Sales training software should provide interactive and engaging learning materials such as videos, quizzes, and interactive modules. These features help keep sales reps motivated and actively involved in the training process, increasing knowledge retention and skill development.

Progress Tracking

The software should have tools that assess sales reps' knowledge and progress, allowing managers to identify areas for improvement and track overall performance.

By tracking individual and team progress, you can see where additional support or coaching may be needed, measure the effectiveness of the training program, and make data-driven decisions to improve training efforts.

Customization Options

Ensure the software allows you to customize training materials to tailor the content to the specific needs and skill levels of your sales team. By customizing the content, you can make the training relevant, engaging, and tailored to the unique challenges and skill sets of your team. This increases the overall effectiveness and impact of the training.

Integration with CRM

Look for software that seamlessly integrates with your CRM platform to ensure training aligns with real-world sales activities and allows for efficient tracking and reporting.

This integration allows for a more comprehensive analysis of the impact of the training program on revenue generation, helps identify areas for improvement, and enables a more strategic and data-driven approach to sales training initiatives.

Collaboration Features

Choose software that enables collaboration across the team, facilitating knowledge sharing, skills development, and best practice sharing.

By providing tools such as discussion boards, virtual meeting rooms, and shared resources, the software allows sales reps to learn from each other's experiences, exchange best practices, and collectively enhance their skills. This promotes a supportive and collaborative training environment, leading to improved performance and collective success.

Get Started With Sales Training

Time is money, but your sales teams can't be expected to sell without taking the time to learn how to do it. With the tools above, including HubSpot Sales Hub, you can build effective, fast, and streamlined training that leads sales reps toward deal-generation success.

Sales training is an important part of any successful sales team. Get started with HubSpot Sales Hub for comprehensive training and resources.

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