10 Sales Voicemail Scripts Shared By Top Sales Experts

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Donato Diorio
Donato Diorio


One of the easiest ways to improve the effectiveness of your sales calls is to have an airtight sales voicemail script. Besides preventing you from crafting messages on the spot and rambling on the phone, voicemail scripts increase your chances of getting a callback.

sales rep leaves a voicemail for a prospect

In this guide, you’ll learn how to create effective voicemail scripts that elicit responses. From key elements you must include to actionable tips that improve your execution, this post will teach you everything you need to know — including the exact scripts used by top sales experts.

Let’s get started.

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Table of Contents

Why Sales Voicemail Scripts Matter

With 80% of sales calls going to voicemail, you can’t afford to not leave a message.

Many sales reps are prepared with what to say when a lead answers, but fumble when the call goes to voicemail instead. Given that many people ignore a call if they don’t recognize the number, leaving a voicemail is your opportunity to identify yourself and deliver your message.

Make it as impactful as possible by using a voicemail script to ensure that you say everything you need to without saying too much.

Moreover, a voicemail is another touchpoint with a prospect. Since it takes at least eight touches before a lead will agree to meet, you don’t want to waste the opportunity of leaving a well-thought-out voicemail.

Finally, the more voicemails you leave, the higher chance you have of receiving a callback. And not just leaving any old voicemail, but one that strikes the right chord with the recipient. By being prepared with a solid script, you increase the chances of them returning your call by 22%.

Elements of an Effective Sales Voicemail Script

Although voicemail scripts will (and should) vary based on several factors, certain elements apply across all voicemails.

What to Include in a Sales Voicemail Script. Your Name and Company Affiliation What You Want the Prospect to Do or Expect. Your Phone Number. Your Reason for Calling. The Benefits of Calling You Back.

1. Your Name and Company Affiliation

Voicemail scripts should contain your name and the company you represent.

Even if you’ve spoken with the prospect before, including this information is important to provide context. That said, use your discretion to know whether to share your name and company at the beginning or end of the call.

2. Your Phone Number

Calling out your phone number within the body of your message is best practice.

Although your prospects can find this information through caller ID, dictating it will reduce the effort required to respond to your message. Plus, it’s recommended that you do so twice — earlier in the message and at the end — in case your recipient doesn’t listen to your message all the way through.

3. Your Reason for Calling

State the intention of your message and do so clearly. A great way to do this is by sharing why you’re reaching out to the prospect.

Did they leave an inquiry on your website or download a lead magnet?

Did a mutual acquaintance suggest you reach out to them?

By creating relevance and context, it becomes much easier to grab the prospect’s attention.

4. The Benefits of Calling You Back

Your goal when leaving a voicemail is not to sell to your prospect. Instead, your focus should be to grab your prospect’s attention and incentivize them to return your call.

This means that a good voicemail should be more about the prospect than the salesperson — especially when cold-calling.

How can you help or add value to this person’s business? Can you help them save time or make more money? If possible, mention tangible benefits the prospect can gain by working with you.

But remember not to get bogged down in features and tools. Rather, convey concrete benefits such as results from past customers, how much they can expect to earn or save, etc.

5. What You Want the Prospect to Do or Expect

After a prospect finishes listening to your voicemail, they should be clear on the next steps. This can include calling you back or looking out for a follow-up email.

To keep the sale moving, you need to be as specific as possible — even down to your availability.

If you’re asking the prospect to call you back, let them know if there’s a good time to reach you. It can be as simple as “You can call me back at XYZ-1234. I am typically available Monday through Friday from 9 AM to 3 PM.”

Essentially, you want to avoid ending your voicemails with vague statements or instructions like, “The ball is in your court. Please get back to me when you’re free.”

5 Actionable Tips for Creating and Executing a Sales Voicemail Script

Now that you understand the basics of what needs to be included in your voicemail script, it’s time to discuss tips to help you improve the effectiveness of your script.

Tips for Building a Sales Voicemail Script. Be concise. Convey a sense of urgency. Research your prospect. Be mindful of your tone and delivery. Avoid sales speak and buzzwords.

1. Be concise.

Too many reps are the inside sales equivalent of chatty grandmas — pitching solutions, discussing features, and sharing lengthy value propositions over voicemail. Often, this leads to long, rambling messages.

Best practice stipulates that you keep your message under 30 seconds. This is the sweet spot to prevent potentially getting cut off by the recipient’s voice mailbox system, or having the listener hang up early because your message was simply too long.

Save your sales pitch for an actual sales call and make your point quickly.

2. Research your prospect.

Although you will work with a script, it is still important to personalize your message to the recipient.

This is where you need research. When researching, be sure to note the prospect’s pain points, competitors, recent internal changes within the prospect’s organization, and specific business metrics that matter to your prospect.

Another element to research, especially when cold-calling, is to find any connections in the prospect’s organization. Simply mentioning an internal connection can be a great way to warm up your message and create a sense of familiarity.

3. Be mindful of your tone and delivery.

Here are some general rules to keep in mind when executing your script.

Keep your tone mellow and steady.

If you sound too relaxed or overly familiar, you might come across as unprofessional. Likewise, if your tone is all over the place, you might come across as overenthusiastic and sales-y.

On the flip side, if you sound rigid or robotic, your message might appear impersonal.

A good rule is to keep your tone conversational and try to speak to your prospect like you would a business colleague.

Don’t be afraid to vary your cadence.

Make use of strategic pauses, and change the speed of your delivery to emphasize key parts of your message.

Prepare before you pick up the phone.

You don’t want to cough into the receiver or sound hoarse. As a general tip, drink water and clear your throat before sales calls.

Be confident.

You should exude confidence throughout your delivery. This means you want to keep the “maybes” and “ums” to a minimum.

4. Avoid sales speak and buzzwords.

Many qualified prospects don’t mind hearing from sales reps as long as they’re helpful, knowledgeable, and show integrity.

However, if you approach a sales voicemail like a used-car salesperson, your prospects are going to delete your messages faster than you can say “lowest price guaranteed.”

Remember, you aren’t trying to sell them anything (yet). You’re simply there to communicate how you can add value. This also means that you want to avoid technical jargon.

5. Convey a sense of urgency.

Your prospect will only prioritize what’s important to them. If your voicemail gives off the impression that they can respond whenever they want, you won’t make their to-do list. That’s why you need to create enough urgency that’ll make your prospects edgy until they call you.

One way to do this is to state the benefit of what you’re offering. Will it save the prospect’s time, money, or make their processes more efficient? Include these in your script.

Now that you’re equipped with the tips for creating and executing a sales voicemail script, let’s go over some real-world examples.

10 Best Sales Voicemail Scripts and Templates

While there isn’t a magic sales voicemail script that guarantees a 100% response rate, there are voicemail script templates that can significantly improve your odds of getting that oh-so-elusive callback.

Here are 10 voicemail scripts tailored to the four most prevalent scenarios you’re likely to come across as a salesperson: reaching out to prospects, following up a lead inquiry, following up with an old lead, and dealing with no-shows.

Sales Voicemail Scripts for Reaching Out to Prospective Buyers

Strategy 1: Establish relevance.

Marc Wayshak, bestselling author of The High-Velocity Sales Organization, shared his scripts for sales voicemails with Sales Insights Lab. You can see the script below.

Hi, [prospect’s name], [your name], [your phone number].

I just emailed you a brief report I put together on [the prospect’s company] that will show you some of your strategic strengths and weaknesses. I think you’ll find it useful given [reason].

If you find the report useful, just shoot me a message back — and I can give you some more insight.

Again, this is [your name], [your phone number].

Here’s what this script looks like in action.

sales voicemail tip 1Image Source

Why This Strategy Works

The key strategy here is to make the voicemail hyper-relevant to the prospect. Sharing that the caller created a tailored report and mentioning a recent change in the structure of the prospect’s organization shows that the caller knows and cares about the prospect.

It makes the receiver think, “This doesn’t sound like a mass-delivered campaign. Maybe this person could help my company.”

Strategy 2: Build familiarity.

Matt Easton, a sales coach at Easton University, shared his most effective voicemail script.

“Hey, [prospect’s name]. This is [your name] with [company]. You and I [how/why/when you connected].

I wanted to reach out to you personally ’cause I’ve got an idea that may be a game-changer for you, but I’m not sure.

Can you give me a call back on my mobile [your phone number]?”

Here’s what this script looks like in action.

sales voicemail template 2

Why This Strategy Works

By establishing a connection, the prospect mentally re-categorizes the caller from “a complete stranger who’s calling” to “an acquaintance who’s reaching out.”

According to Matt, this script also works well for several reasons.

  • The phrase “reach out personally” conveys that the caller is someone of importance who took out time specifically for this prospect.
  • The phrase “I’m not sure” subtly conveys that the caller isn’t concerned with simply “peddling a solution” or “making a sale.” Instead, they want to be sure that the idea could benefit the prospect.
  • Finally, asking the prospect to “give me a call back on my mobile” once again establishes a sense of familiarity between the caller and the prospect.

Strategy 3: Create FOMO.

When buyers feel FOMO, they are more likely to act urgently. John Barrow taps into that instinct with this voicemail script.

“Hi, [prospect’s name], the reason for my call is that one of my clients similar to you used my sales training to [insert result].

I’d love to share with you how they did it to see if we can produce the same results for you.

Could you call me back at [your phone number]? This is [your name] with [company]. Once again [your phone number].”

Here’s what this script looks like in action. sales voicemail template 3

Why This Strategy Works

This script works because the caller provides value and still makes the message hyper-relevant to the prospect.

By sharing that a client “similar to the prospect” achieved XYZ results, it makes the possibility of also achieving those results feel more realistic for the prospect.

But what’s even more powerful is that the caller finishes the voicemail with a fantastic closer — “I’d love to share with you how they did it to see if we can produce the same results for you.”

No hard selling. No strings attached. Just the promise of immense value.

Strategy 4: Warm up your prospects.

Will Barron’s referral voicemail script gets prospects warmed up.

“Hi, [prospect’s name]. My name is [your name] calling from [your company]. [Referrer’s name] suggested I should book a meeting with you.

He gave me your details because we have helped them over at [referrer’s company] [insert specific benefit relevant to current prospect], and they think we can do the same for you.

I’ll send over an email right now with details on how [referrer’s name] thinks we can help you.

It’d be great to speak to you this week.”

Here’s what this script looks like in action.

 sales voicemail template 4Image Source

Why This Strategy Works

According to Will, this script works because it uses three principles of influence — social proof, likability, and authority.

Here, the caller uses social proof and likability by leveraging a mutual acquaintance (the referrer). The caller also establishes authority by sharing that they had solved a problem for the referrer.

Strategy 5. Grab their attention.

Matt Macnamara designed his pattern-disruption voicemail script to intrigue the prospect.

“[Prospect’s name], no need to call me back.

I’m about to send an email with the subject line [insert subject line]. When you get a minute, I’d appreciate it if you’d share some thoughts and feedback on that email.

It’s [your name] with [your company]. If I don’t hear back, I’ll call again next week.”

Here’s what this script looks like in action.

 sales voicemail template 5Image Source

Why This Strategy Works

According to Matt, this script works for two reasons:

  • This message starts with a pretty powerful pattern interruption — “you don’t need to call me back” — which means it’s likely to stand out to the prospect.
  • By not asking for a call back, the caller has also eliminated the need for any immediate effort from the prospect.

Unlike most sales voicemail scripts, this one moves the conversation away from the phone and to a channel that the prospect might be more receptive to: email.

Sales Voicemail Script for Following Up on a Lead Inquiry

Let’s say a prospect has already made an inquiry, and you call them. Aged Lead Store shares a voicemail script that can help you out.

“[Prospect’s name], this is [your name] from [your company].

I’m just following up on the [the specific inquiry, including where/how it was made].

I’m getting ready to send an email that’s got a lot more detail on [your company] and exactly how our process works, but let me tell you [insert value proposition relevant to the inquiry].

I’d love to tell you more about that.

We can follow up on a call — my number is [your phone number]. You can also text me on that number or just reply to my email.

Hope to talk to you soon; have a great day.”

Here’s what this script looks like in action.

 sales voicemail template 6

Why This Strategy Works

Following up on a lead that has shown interest in your products or services requires a slightly different approach. Here are two things this script does differently from the previous ones:

  • It clearly explains why the caller is reaching out and ‌the action the lead took that prompted them to reach out.
  • It restates the value of the product or offering the prospect asked about.

This voicemail also gives the lead two options regarding how they can respond to the message. This might increase response rates as it provides a simple, low-effort alternative for people who are interested but might be in places or situations where they cannot take or make calls.

Sales Voicemail Script for Following Up on an Old Lead

No matter what you sell, this voicemail script from Real Estate Uncensored can help you re-engage an old prospect.

“Hey [prospect’s name]. This is [your name]. I’m a [your job title] with [your company].

I’m not sure if you remember or not, but about [insert time frame] you [insert how you got their information] and said [insert what they showed an interest in].

I’m just trying to touch base with you to see if [insert a question asking whether they are still interested in the product or service].

If you have [insert: “already purchased said product or service”], I don’t want to keep bothering you, so could you please get back to me and let me know where you are in the process?

Thank you so much. The best number for me is [your phone number]. I look forward to talking to you.”

Here’s what this script looks like in action.

 sales voicemail template 7

Why This Strategy Works

This script is pretty similar to the lead inquiry voicemail script. However, one detail particularly makes it suited to old leads: It gives the lead an easy out.

This might seem counterintuitive. However, saying “I don’t want to keep bothering you” encourages the prospect to respond to your voicemail.

If the person is still interested in the offer, they’ll reach out because they think, “This person might not call again!”

On the other hand, if they’re no longer interested, they’ll probably reach out because they think, “I just have to let them know I’m not interested. If not, this person will keep calling me!”

Sales Voicemail Scripts for Dealing with Meeting No-Shows

No one likes being stood up, but in sales, that’s sometimes the name of the game. When a prospect skips your meeting, you’ll need to call them. Tanya Aliza, a business success coach, shares three voicemails to help you address the situation.

The Call Immediately After the Meeting is Missed

“Hey, [prospect’s Name]. [Your name] here.

I’m calling you now at our scheduled appointment time, and I hope all is okay. I was expecting to chat with you.

Hey, listen — I’m free for the next [insert time limit]; I’ve blocked this time out for us in my schedule. Please call me back as soon as you get this message.”

Here’s what this script looks like in action.

 sales voicemail template 8Image Source

Why This Strategy Works

Perhaps your prospect had the date wrong on their calendar. Or maybe they had to attend to an emergency. This quick call is a great reminder so they can get in touch and reschedule as needed.

The Call a Couple of Hours Later

“Hey [prospect’s name]. [Your name] calling here again.

I haven’t heard from you since the last message I left when we were scheduled to meet today, and I’m just calling because I hope everything is okay.

Can you please call me back as soon as you get this message today?

Talk to you soon.”

Here’s what this script looks like in action.

 sales voicemail template 9

Why This Strategy Works

If you haven’t heard from your contact via a call or email, this voicemail allows you to restart the conversation. The tone of concern will let your prospect know that there are no hard feelings — you care about them as a person, not just a prospect.

The Call a Few Days After the Missed Appointment

“Hi, [prospect’s name]. It’s [your name] calling here again.

I left you a couple of voicemails yesterday regarding our scheduled appointment time that we had blocked off, and I haven’t heard from you yet. I truly hope everything is all right.

Hey, listen, here’s what I’m going to have to do for now — I’m going to have to cross you off my list for the time being.

I know you said you wanted help [insert pain point they needed help with], but I understand if maybe right now just isn’t the right time and that’s completely fine. If things change, just let me know.

But if you could also do me a quick favor and just send me a really quick text or call back so I know that you’re okay.

If you could do that sometime today, that would be absolutely wonderful.

Have an awesome day.”

Here’s what this script looks like in action.

 sales voicemail template 10Image Source

Why This Strategy Works

A meeting no-show can be a tricky situation. The goal of this script is to help the salesperson manage this situation in a way that perfectly toes the line between empathy and firmness.

The third script also does something similar when it says “I’m going to have to cross you off my list for the time being” but ends on a more empathetic note of “could you do me a quick favor and just send a quick text so I know that you’re okay.”

What makes this script interesting is how a more empathetic approach allows the salesperson to provide ample opportunities to get the deal back on the table without sounding — for lack of a better word — desperate.

How to Optimize Your Sales Voicemail Script

Becoming an expert in leaving effective sales voicemails requires more than creating scripts. These scripts — and the overall skill — must undergo refinement through rigorous testing, practice, and measurement.

Schedule practice activities that offer ample opportunities for repetition and feedback. A great idea could be role-playing with colleagues and friends where they give honest feedback on your hypothetical voicemails.

You can also create a system to evaluate your voicemails. Start by creating a score sheet with a rating system. Then, grade each voicemail by the following criteria:

  • Would you return that call?
  • Would you save that voicemail?
  • Would you return that call right away?
  • Was the message based on research?
  • Was the message missing any of the basic elements discussed earlier?

Once completed, starting with the voicemails that score the lowest, begin identifying and working on areas of weakness in your script and delivery. Your goal? Consistently score high on these exercises.

The Art and Science of Sales Voicemails

All the above strategies go to show that leaving effective sales voicemails is both an art and a science.

By leveraging these tried-and-tested scripts, you can supercharge your efforts and drastically improve your response rates.

As you continue to refine these scripts (and your overall process), over time you’ll develop scripts and formulas that are unique to you and your niche.

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