The 5 Skills that Set Top-Performing Salespeople Apart, According to New Data

Top-performing sales teams have significantly higher win rates, revenue growth, and sales goal attainment than the rest. They're also more likely to set challenging targets. They shoot higher and still achieve.

To discover which skills and strategies set the highest achievers apart, the RAIN Group Center for Sales Research conducted a study of 472 sales executives and sellers.

The results, revealed in the infographic below, represent the biggest skill gaps between organizations that meet challenging sales goals and those that don’t. We pulled data from three major research initiatives over the last four years to demonstrate that these skills aren’t a fluke: They repeatedly come up in our results for sellers, account managers, and teams.

Internalize them, start building strategies around them, and you’ll see your efforts pay off.