Please don't be upset with me -- I would never call you a "dummy." I get it. The speed at which business is changing and the amount of information that flies at us every day makes it hard to foster or maintain an expert grip on any subject. So if you're not 100% up to speed on the latest selling strategies, there's no need to be ashamed. 

However, that very same pace that makes it so hard to keep up also means you can get left behind in a hurry. Admitting you're not as familiar with social selling or the practices it entails as you'd like to be is the first step. The second -- and most important -- is filling your knowledge gap. Fast.

Recent data from A Sales Guy and Kitedesk shows that salespeople who classify their social media knowledge as "highly skilled" or "better than most" are 6x more likely to exceed quota. There's never been a better time to hop aboard the social selling train.

But what if you screw up, or make a social selling snafu? The SlideShare below from LinkedIn Sales Solutions offers fool-proof advice for those new to social selling. Read, learn, implement, and crush quota.


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Originally published Jul 7, 2015 7:30:00 AM, updated February 01 2017


Social Selling