There's a lot of talk around the changing sales landscape. But this evolution is driven by one important factor: the customer.
The way people buy products or services has dramatically changed over the years. Fortunately, the folks at BigCommerce analyzed a range of ecommerce sites to give us a broader understanding of what people value when shopping online. While these findings may be specific to online ecommerce shops, we believe there's some valuables lessons here for everyone in sales.
Check out the full infographic, or scan (and share!) the stats below.
13 Sales Stats That Unveil What's Influencing Purchasing Decisions
The top factor driving purchasing decision (56%) is product quality. (Tweet This Stat!)
The most important store features driving purchasing decision (80%) is competitive pricing. (Tweet This Stat!)
62% of shoppers research big-ticket items in-store before buying online. (Tweet This Stat!)
9 out of 10 users say they watch videos about the tech products they may buy. (Tweet This Stat!)
The most shopped for item on smartphones is electronics (64%). (Tweet This Stat!)