Connecting with investors or executives isn't easy, but is an essential responsibility for anyone in the startup world, especially as the CEO.
Here's the trouble: Every investor out there literally has an email inbox full of "requests to connect" messages. In growing Draft, a real money fantasy sports app, I wasn't interested in being another unread piece of clutter.
Twitter has led to some of my best connections.
This isn't some "magical strategy" or insider tip. Instead, it's three true stories of how I met some of the biggest names in the startup world, and most importantly, created a connection that led to the $3.5 million we just raised for Draft.
People always ask me why I find Twitter so valuable: Not only is it the ability to learn from and follow super smart and insightful people, but it’s a great platform to connect with these people - both online and in the real world.
It's really as simple, and as effective as it sounds.
Originally published Apr 16, 2015 2:32:00 PM, updated February 01 2017