Tracey Wallace is an experienced content marketer and marketing leader at Klaviyo. A former journalist, she’s spent her career helping entrepreneurs tell their stories and build sustainable businesses, guiding them from 0 to IPO. Tracey specializes in content strategy, operations, and cross-functional collaboration, managing content teams that scale alongside go-to-market efforts. Recognized as Forbes' Top B2B Content Marketer, she also created one of the Top 50 Most Influential Big Data Blogs. Tracey is passionate about empowering writers, editors, and designers to grow their careers while creating impactful, scalable content.