Tracey Wallace is the Editor in Chief at BigCommerce, where she runs BigCommerce’s blog and case study program. She regularly talks and strategizes with brands making more than $5,000,000 in annual online revenue about what works and what doesn’t. She then shares those insights with the market. Before BigCommerce, she helped grow two ecommerce brands to $1,000,000 in annual revenue through content marketing, events and email strategy. She's also reported on the retail industry for Mashable, ELLE.com, Entrepreneur, MSNBC and Time Out New York.