What Is a Customer Acquisition Specialist? Plus Why You Need One

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Lauren Gregory


Businesses need a steady stream of new and existing customers to buy their products or services. Instead of leaving this up to chance, a company may hire a customer acquisition specialist to ensure its clientele is routinely aware of its offerings.

Here, we'll discuss what a customer acquisition specialist is, what they do, and how you can become one.

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What is a customer acquisition specialist?

Customer acquisition is the process of gaining new customers or clients by persuading them to purchase your company's products or services. A customer acquisition specialist fulfills this task by developing leads that sales departments can turn into consumers.

As a specialist, you set the groundwork for the sales team. When dealing with potential prospects, you are responsible for contacting them to determine their interest in your company and their likelihood of becoming a customer.

However, for existing clients, a customer acquisition specialist would pitch new products or suggest upgrade opportunities. Once you have a list of customers or clients who express interest or enthusiasm, you pass these leads on to the sales department to secure a purchase.

Becoming a Customer Acquisition Specialist

To become a customer acquisition specialist, focus on education, experience, communication, and technology. Although the requirements will change based on the industry, some positions require at least a high school diploma or GED certificate.

Most companies require a four-year degree in business, communications, or a related field. However, the real-estate industry is an example of a field that often requires more. While a bachelor's degree might not be necessary, a real estate license might.

Above all else, companies looking to hire a customer acquisition specialist want a combination of experience, communication skills, and technology proficiency to fulfill the job responsibilities. Examples of job responsibilities are to:

  • Assist customers in selecting products and services that best suit their goals.
  • Communicate ideas and solutions effectively to maintain positive, ongoing business relationships and customer service.
  • Oversee and coordinate product development and marketing trends.
  • Determine product demand and customer awareness.
  • Coordinate marketing campaigns with sales activities.
  • Track campaign success and report sales revenue standings.
  • Monitor and report on customer satisfaction.

Based on the job responsibilities, there are certain facts you can infer. To become a customer acquisition specialist, you need experience in sales or customer service, excellent written and verbal communication skills, and experience using customer relationship management software, such as the HubSpot CRM.

Customer Acquisition Specialist Salary

It's no surprise that one of the most decisive answers someone needs when exploring a job is information on the salary.

Like any other job, your customer acquisition specialist salary is affected by numerous factors. It includes your education and experience and the location of the company. According to Glassdoor in 2022, the most likely range for this position is $28,000 to $144,000, with the average pay around $62,000.

Customer acquisition specialists lay the groundwork for making a sale. You're responsible for identifying the customers most interested in your company's products or services and enticing them with new offers.

Although a degree is essential, to be a successful customer acquisition specialist, focus on gaining experience and building your communication and technological skills.

Apply for a job, keep track of important information, and prepare for an  interview with the help of this free job seekers kit.

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