10 Customer Satisfaction Guarantee Examples

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Mercer Smith-Looper
Mercer Smith-Looper



Customer satisfaction guarantees differentiate your brand from competitors, lower the bar to purchasing, and gives your customers a sense of confidence in your product.

satisfaction guarantee gets woman to make mobile purchase

Various customer service guarantee examples show that this is true no matter your industry—from big box grocery stores to eyewear boutiques—if you believe in your product, you will offer a guarantee.

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With a guarantee, you signal to your customers that you are sure they will love your product. Secondarily, if they don‘t, no worries, because you’ll make sure they get their money back. We’ll take a look at some examples so you can get ideas on implementing your own.

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Customer Service Guarantee Examples

Money-Back Guarantee

1. Costco

When people think of a guarantee, this is most often the one that they think of. Offering money back has become so commonplace that most customers don‘t think of it as a guarantee so much as their right when purchasing. That said, there is still a benefit to explicitly providing this for your customers, especially for the extra security it offers. Here’s an example of a money-back guarantee on Costco's website:

customer satisfaction guarantee example: Costco

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What We Like:

Not only will they refund customers for the product that they purchased and were dissatisfied with, but they will also refund members their membership fee if they end up not enjoying it.

2. OXO

If you‘re an avid cook, chances are you’ve got some OXO products in your kitchen and for good reason. Their products are equal parts stylish, sturdy, and durable.

From vegetal peelers to food storage to cooking utensils — if you need it, OXO makes it. The company stands by their products and if customers are unsatisfied, they can have the item replaced or their money refunded.

customer satisfaction guarantee example: OXOImage Source

What We Like:

Having a money-back guarantee in place for customers removes the risk of making the purchase and builds trust.

Lifetime Guarantee

3. Brooklinen

Many great, popular companies boast a lifetime guarantee of their products. Lands' End, Eddie Bauer, and Doc Marten are excellent examples of companies that trust and stand by their products' quality and performance.

That said, companies outside of outdoors- and work-wear are also getting into the game. For example, Brooklinen, the direct-to-consumer online bedding provider, offers the following guarantee on their website:

customer satisfaction guarantee example: Brooklinen

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What We Like:

No matter what goes wrong, Brooklinen will replace or repair their products for free. That's a substantial competitive advantage, even at their significantly higher price point.

4. Davek Umbrellas

“Buy once. Buy well” is Davek's motto when it comes to the quality of their umbrellas. The umbrella maker only uses the best materials that ensure its products are both stylish and durable.

Because this high quality translates to higher prices than regular umbrellas Davek offers a forever guarantee. Register when you purchase one of Davek‘s products and if it ever breaks, they’ll replace it free of charge.

lifetime guarantee example: DavekImage Source

What We Like:

All of Davek's umbrellas are covered under their lifetime guarantee and customers are automatically registered for when they purchase directly from the Davek store.

Try-Before-You-Buy Guarantee

5. Warby Parker

With many companies moving to online retail, consumers must find new comfort in not testing things before they purchase. Instead of holding something in their hands or trying it on in the store, they just have to buy it and hope for the best. That is unless the company they are buying from has a try-before-you-buy guarantee.

Companies like Warby Parker offer options for individuals to try on or use products at home for an extended period before having to pay anything but shipping:

customer satisfaction guarantee example: warby parker

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What We Like:

This type of guarantee gives consumers the same peace of mind that they would have had in store, but from the comfort of their own home.

Perfect-Fit Guarantee

6. Thirdlove

New clothing companies like Thirdlove offer guarantees in the form of “perfect-fit” promises, which entitles buyers to 30- or 60-days of wear in their product with a no-questions-asked return policy.

satisfaction guarantee example: Thirdlove

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Other customer service guarantee examples promising a perfect fit are:

What We Like:

This type of guarantee can help companies that sell intimates or items with more limited return viability. For products that do get returned to Thirdlove, they donate them to charity.

Best Price Guarantee

7. Priceline

In some product comparisons, whoever offers the cheapest product wins out above the others. The best price guarantee can protect against that. Many highly-competitive industries, like travel, offer this type of customer satisfaction guarantee. Take, for instance, Priceline:

customer satisfaction guarantee example: priceline

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What We Like:

Not only do they offer the lowest price, but they’ll double the refund if you find a better price on their special deals.

Results Guarantee

8. Snap Fitness

This customer service guarantee example is well-known amongst fitness and wellness products and exterminators, and pest control. For instance, Snap Fitness, a gym franchise, states, “If you don‘t experience a positive difference within 30 days of joining our gym, you’ll receive a full refund!”

Snap Fitness Guarantee

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What We Like:

With that level of guarantee, many customers feel like they have nothing to lose when purchasing. It‘s especially useful if your product’s main value is the results that your customers achieve with it.

Reliability Guarantee

9. Dynabook

This type of customer satisfaction guarantee is similar to a service-level agreement (SLA) for non-SaaS products. Dynabook, a software and hardware technology sales company, guarantees the performance of any laptop that they sell:

customer satisfaction guarantee example: reliability

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What We Like:

If a computer they sell breaks down or the repairs don't work as expected, the consumer will receive a full refund.

Bonus Refund

10. Hannaford

Sometimes it doesn't feel like enough just to promise a money-back guarantee. In those cases, some companies may choose to add a bonus refund. A great example of this type of customer satisfaction guarantee is Hannaford. They claim that you will love their product so much that if you don‘t enjoy the product you purchased, they’ll double your refund back (much like Priceline, above):

bonus refund guarantee: Hannaford

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What We Like:

Like Priceline, Hannaford will double your refund back if you are unsatisfied with your purchase. It shows they really stand by their products and such a favorable guarantee is hard for potential customers to pass up.

Be Customer-First

There are drawbacks to offering customer satisfaction guarantees: they can be costly, time-expensive, and affect your bottom line if your product doesn't have the quality you expect it to. That said, the positives outweigh the negatives:

  • Your customers will feel more confident about buying your product.
  • There is a lower bar (ie. lower risk) to purchasing.
  • You cultivate trust.
  • You allow consumers to feel passionate about and fully “get” your product before buying.

Offering a customer satisfaction guarantee is one of the most customer-first policies that you can adopt. Consider adding some small feature of one of these customer service guarantee examples today, and watch your sales increase.

Editor's note: This article was originally published in January 2021 and has been updated for comprehensiveness.

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