Data is a huge part of customer success management.
Measuring customer success helps you to evaluate your own performance, your customers' happiness, and the health of your organization -- because customer loyalty is such a critical part of recurring revenue.
It's far more expensive to acquire a new customer than it is to retain an existing one -- and the way to gain an understanding of if you're going to keep a customer or not is data.
The infographic from Tagove below details the customer success metrics you should be measuring -- as well as the key benchmarks to monitor to evaluate the health of your customer success organization. Review it to learn more about how to use NPS, customer satisfaction, and customer churn to constantly measure and improve upon your efforts to make every customer a happy one.
Originally published Jan 22, 2018 8:00:00 AM, updated June 15 2021