21 of the Best Survey Templates to Put in Front of Your Customers

You might often receive a customer survey form as an email or a text message from brands or services you have used in the past. That’s because customer feedback is a treasure for businesses to assess how customers feel about their new products.

Customer surveys are one of the best research methods available because they provide actionable insights into your customer base at a relatively low cost. To collect the surveys, you’ll need to create a detailed form outlining various questions about customer experience.

Customer survey templates can be a real time saver if you are willing to collect customer feedback at scale. I spent hours researching the best type of survey templates, outlining their importance and features. Finally, I ended up with 21 best survey templates out of that huge pile.

Table of Contents

• Why use survey templates?
• Best Survey Templates
• Capturing Customer Feedback with Customized Survey Templates

Why use survey templates?

While it's efficient to distribute a survey, creating one can be more tedious. After all, coming up with effective survey questions, putting them in the right order, and giving the survey a custom design can take a lot of time. You can solve this by using a survey template that fits your research and streamlines the creation process.

5 Free Customer Satisfaction Survey Templates

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Survey templates also let you get survey campaigns up and running ASAP. For example, editable survey templates let you quickly add questions that are relevant to your business goals and objectives and then send these surveys to customers. You can also create multiple surveys with different approaches or different formats to see which drives the best open and response rates among customers.

Best Survey Templates

1. HubSpot Customer Satisfaction Survey Template

Download our free, editable survey template.

The HubSpot customer satisfaction survey template is all about simplicity. This increases the chances that customers will stop, fill out the survey, and provide actionable feedback that you can use to improve their experience.

What I Like

I like this survey template because of its simplicity. The 0-5 scale takes only seconds to fill out and provides companies with a general sense of customer satisfaction. You can view the customer responses without switching the tabs right beside it.

2. HubSpot Customer Effort Score Survey Template

Download our free, editable survey template.

The more effort customers require to solve problems caused by or linked to businesses, the lower their satisfaction. HubSpot’s customer effort score provides at-a-glance metrics that help your company ensure issue resolution is as painless as possible.

What I Like

Offer up this survey immediately after customers are done chatting with online agents to gauge their gut reaction — since it directly follows the service they receive they’re more likely to provide an honest response.

3. Hubspot Net Promoter Score (NPS) Survey Template

Download a free, editable survey template.

Customer referrals can help build your business since prospective clients and buyers are more likely to listen when friends or coworkers rave about your service or product. HubSpot’s NPS Promoter Score template gives you a sense of whether you’re doing enough to earn this type of person-to-person promotion.

What I Like

This template works for me because it combines a raw score with room for a specific reason, in turn letting your teams take corrective action if scores are low, or boost support for specific operations if scores are high.

4. HubSpot Open-Ended Customer Satisfaction Survey Template

Download a free, editable survey template.

This survey template lets you create a set of open-ended questions to engage customers in more depth. By asking about what drew customers to your brand, any concerns they may have, or questions that didn’t get answered, you can improve the overall onboarding experience.

What I Like

I like the open-ended satisfaction survey template for its broad range of questions. The template works for both the new and old customers. Open-end satisfaction survey is a good way to understand customer satisfaction and what does the existing product lack.

This template works because it gives you more freedom to dig into broad questions and discover what customers really think of your company.

This SurveyMonkey template is short and sweet, with ten questions, which is a great length to use when trying to measure customer satisfaction. This template includes some excellent questions that cover product quality, purchase value, quality of customer service, and future purchasing decisions. It also includes an open-ended question at the end that allows customers to fill in additional questions, comments, or concerns.

What I Like:

This template is in my list because of its seamless movement from one question to the other.

Ten questions with multiple-choice or click-box answers are easy for customers to complete. So long as the questions are short and to the point, this template can provide reliable, actionable feedback.

6. Typeform Customer Feedback Form

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What's great about Typeform is that it only asks one question at a time, which keeps customers focused and prevents them from skipping questions. Additionally, this template is cool because it lets you use icons or emojis for answers instead of text. This makes the survey look even nicer and makes it easier to answer each question.

Enhance your customer feedback collection and seamlessly integrate it with your HubSpot workflow using Typeform.

What I Like

This template works well for me because it keeps the customer’s focus on a single facet of their experience. The caveat? Keep your questions short, simple, and to the point.

7. SurveyPlanet Customer Satisfaction Form

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SurveyPlanet is another template that reveals one question at a time to eliminate distraction. It's unique because it tailors questions based on whether the customer shopped online or in-store.

Both shopping methods induce a series of statements that can be answered using a Likert scale, like in the image above. These types of questions are beneficial for garnering a lot of feedback on narrow or specific topics.

What I like

This template lets you zero in on the details of a customer’s experience either online or in-store. For example, you could ask about the digital cart checkout experience to see how consumers rate ease of use, speed, and security.

8. Zoho Survey Service Satisfaction Survey

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This Zoho template is geared towards feedback for customer service teams. With this matrix, you can gain insights about your service team such as its friendliness, professionalism, reliability, and convenience. Additionally, you can learn how the customer heard about your services, how satisfactory their experience was, and whether or not they'd recommend your business to others.

What I Like

Members of your customer service teams are often the first people your customers talk to — this survey template lets you measure satisfaction across common areas to ensure service is living up to expectations.

9. SurveyMonkey Business-to-Business Survey

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This SurveyMonkey template is great for B2B companies whose customers are more in tune with business language and culture. With just five questions, this survey is perfect for clients who don‘t have the time to fill out lengthy surveys. This template will also give you important insights into your account team’s performance and what the retention rate is at your business.

What I Like:

I like that you can customize this template on the go. I have often used this survey for B2B projects and it has gathered amazing responses from the customers. As a result, it’s worth using a B2B-specific survey to measure clients’ overall satisfaction.

10. SurveyLegend Retail Customer Feedback

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To personalize a survey to your brand, SurveyLegend's templates offer space for your company logo, product pictures, and more. This survey is tailored for retail businesses as it assesses a variety of retail topics, from product inventory to seasonal discounts to employee services. This is great for SMBs who want to get quick feedback on specific areas of their business.

What I Like

If customers can’t find what they’re looking for either online or in-store, they’ll start shopping somewhere else. This survey template shows you’re looking for feedback and may encourage customers to come back and try again. The caveat? You actually need to make changes suggested by the survey data.

11. Zoho Survey Product Satisfaction Survey

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This Zoho template measures customer satisfaction with your products. Its questions are brief and straightforward, preventing miscommunication and inaccurate data. In this template, questions pertain to first impressions of the product, overall product use, product quality, and the likelihood of a recommendation.

What I Like

I like that this template is only designed for the product-focused business. This survey helps you uncover potential problems in your products — oft-reported issues may suggest the need for reexamination of current production and quality standards.

12. Typeform Post-Event Feedback

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Similar to the last Typeform template, this one involves a lot of fun and engaging icons that replace otherwise bland text. This post-event survey collects valuable information about how participants felt about the event, how they discovered it, and the sponsors they interacted with during it. It even includes a range of demographic questions that you can use to further define your target audience.

What I Like

I always look for templates with more graphics and not dull text. By allowing customers to click on representative boxes rather than empty circles or lines of text, you’re likely to see improved response rates.

13. SurveyLegend Product Feedback Form

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This is another template that focuses on product feedback. However, SurveyLegend asks questions regarding price fairness, competitors’ products, changes customers would like to see, and overall satisfaction. It also ends by giving participants the option to leave their email if they’d like to stay informed about the product, which is a great way to develop a stronger relationship with customers.

What I Like

This template speaks to price, product comparisons, and preferred changes, making it a great way to capture actionable customer feedback that could help inform the next iteration of your product or even create new product lines at different price points.

14. SurveyMonkey Customer Service Feedback

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This is another survey template that gathers feedback on a customer service team. As with all SurveyMonkey templates, it's very short, asking only five questions. This survey asks customers to list their satisfaction with the service team, how well their issues were understood, and how long it took to speak with an agent. This information is significantly important when making notable changes and improvements to your customer service team.

What I Like:

I like this customer service survey template for its minimalist and simplicity. It includes the standard questions but also asks how long it took service teams to address concerns. If you’re consistently seeing “longer” or “much longer” than expected, you may need to make service changes.

5 Free Customer Satisfaction Survey Templates

Easily measure customer satisfaction and begin to improve your customer experience.

• Net Promoter Score
• CSAT Score
• Customer Effort Score
• And more!

Download for free Learn more Download for free

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

Download Now

15. Jotform Clients Feedback Survey Form

Jotform’s customer feedback survey template is designed for small and large corporations. The template is used by businesses to gather customer reviews and testimonials.

The template stands out for its customizable elements. The feedback form is meant for product-based businesses. This survey template also offers a drop-down widget to choose between the two options.

This template form uses the drag-and-drop builder to move widgets and create questionnaires.

What I Like:

I like this template because of its customizability. The template let me change the colors, fonts and even the logo of the feedback form. The best part? You can even embed the form on a website or a landing page or share it using the link. The collected responses can be sent to Google Drive, Dropbox, Box, and Airtable.

16. QuestionPro Customer Loss

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This template by QuestionPro helps businesses identify why customers have left. The questionnaires help uncover the factors for customer loss and how churn rates can be improved. By collecting responses from churned customers, this survey helps understand the common characteristics and sentiments of a large population.

What I Like:

It’s really important to figure out the reasons for higher churn rates. This template uses questions that address customer loss concerns and helps brands figure out the reasons. I like that this template stands out with the set of questions that directly address customer pain points.

17. Hotjar Customer Satisfaction Survey Template

The Hotjar satisfaction survey template consists of binary options for collecting customer feedback about your products or services. I’ve often used this template during the customer journey to collect responses strategically. This template has also helped my team improve their designs for my new products.

What I Like:

I like that this template comes with a binary selection (Yes/No) or a five- or seven-point Likert scale (e.g., 1 - Strongly disagree, 5 - Strongly agree). I was impressed that this template let me choose the destination for responses and customize my feedback form completely with branding.

This CSAT template is great if you are looking for product issues that need immediate attention or when you need to improve a particular service.

SmartSurvey’s free survey template helps brands analyze and iterate the reasons for customer churn. The template is divided into three sections: the first covers demographics, the second covers reasons for discontinuation, and the last section contains feedback.

It gives me the ability to add open-ended questions and additional comments and leave suggestions.

What I Like:

This template works great for me when collecting customer churn responses. The demographic section helps determine the age and location of the audience with the higher churns. Also, it helps me detect the accurate reasons for churn and the potential suggestions.

19. Qualtrics Customer Satisfaction Survey template

This template by Qualtrics rates customer satisfaction based on various options. This type of template is perfect for rating the satisfaction rates of customer support teams. This template rates satisfaction, not on a numeric scale but based on importance. The template is short but gives enough details about customer satisfaction.

What I like:

The template gauges customer satisfaction and identifies the pain points all in one place. I like that this template stands out in terms of the options that it offers. Instead of using a numerical scale, the template gives a wider view of customer satisfaction based on importance (extremely important to least important). These templates also work well when you want to gauge the market.

20. 123 Form Builder Customer Satisfaction Survey Template

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123 form builder offers a range of customer survey templates but this template is the pick of the list for me. The template offers the questions with the checkbox and rates the customer experience on a scale of very good to very poor. The form builder also allows you to customize the template through its drag-and-drop interface so that you can replace the elements or add new questions as needed.

What I Like:

I like that this template starts with the basic customer details and does not ask for unnecessary details. The scale of good to poor ratings gave me better transparency into my service. I also liked that this template helps me gauge customer satisfaction based on the question- “how likely are you to recommend?” Lastly, the form is easy to share and can be embedded through the link.

Canva’s fully customizable template is a one-page-long customer satisfaction survey template that collects demographic information and uses questionnaires to rate customer satisfaction.

Canva lets you customize the color, font background and questions to adjust to your needs. You can also use your branding to customize your survey template as needed.

What I Like:

I like the flexibility of Canva and its editing options. You can easily share the editable link with your team and embed it on your Medium, WordPress or even website. This free survey template helped me gain some skills in designing and gathering responses from customers.

Capturing Customer Feedback with Customized Survey Templates

Want to drive more conversions and improve ROI? Collect customer feedback to understand what your business is doing right, what isn’t resonating with customers, and where you need to make changes.

Survey templates streamline this collection process. Using the right template in the right circumstances can encourage customers to engage with your brand and provide relevant, contextual insight about their experience with your company, in turn providing the data you need to consistently improve this experience and boost customer satisfaction.

Editor's note: This post was originally published in September, 2019 and has been updated for comprehensiveness.