COMMENTS
I am trying to get a good business going. However, I sometimes don't understand how to do things. Such as getting a Facebook Fan Page. I'm lost. I need all the help I can get.
Where is the like button on this page? ;) This is a good list, I'm pretty new to Facebook advertising and am getting a CTR of about .01 which I hear is decent. Thanks!
One of the more useful, well-written article on Facebook I have read.
Great webinar, sorry we ran out of time. One of the later slides seemed to indicate that 95% of FB users are female? Is that accurate?
Meeting/exceeding customer value expections is still the business model. Social media marketing is one tool towards the engagement of the evaluation process.
Great Blog and thanks for all of the helpful tips!
@Mary Kerran... I am a facebook fan page maker, if you need help I can show you how. You can sent me an email: iabaojr@gmail.com
@Tal Baron... Only facebook share button on the page where is on the left side bar. You got have a good facebook ad if you are getting 0.01 CTR. Can you share it with me how did you do it. I will appreciate if we share our knowledge to anyone.iabaojr@gmail.com
Facebook pages are key. It's surprising to me how many of my new clients show me a Facebook profile for their business and then ask me why they aren't getting the engagement they were hoping for.
So is the "like" button better than the FB share button? I make sure the latter is on every page, but really dislike the former. It only shares a link, with no opportunity for commentary from the person "liking" it. I know I personally overlook articles shared that way on FB.
Anyone have any thoughts?
Hannah Hill: You have a good point, but the difference is just what you stated. The "like" button is for users who want quick interaction, they may come back to comment later on, but for the most part they're just browsing (probably at work or school).
Implementing the FB share button, on the other hand, is for audiences that are already really involved, who are commenting on blog posts or manually copying site links into FB.
It begs the question of all marketers and webmasters: how well do you know your audience? How well do you know what would make their job (of sharing) easier?
Hi Magdalena Georgieva.
Thanks so much for sharing your info.
The statistics were just startling--I'd no clue about the growth of FB!
Is it just me or does Hubspot seem to have the inside track on facebook? Sweet info!
Facebook pages are key to driving engagement within your site. The hard part is actually creating an effective page when you don't know how to code, or design, all while being cost effective. There are a few tools in this marketplace now, but the tool that provides agency quality designs for your site, with incredible ease of use would be High Impact Designer for Facebook. <a>www.highimpactdesigner.com<a>
An integrated approach to Facebook is the only way to go, as with every type of digital marketing. Great, basic tips.
I understand you don't want to overwhelm fans with too many apps and widgets on your facebook page, but I definitely think it's effective to integrate all your social media platforms via. Youtube, Twitter, Blog apps. Also I recently heard of the application called ShopBuddy which allows fans to shop for your products on your page and then redirects them to your site's checkout page. What is your opinion on this app?
@Hannah Hill The Like button also allows you to leave comments if you configure it that way. The Like button also allows you to later target people who clicked like with ads, which is a huge plus over the share button.
@John Crosby not sure which slide you mean, but Facebook is not 95% female. They are more than 50% female, but it's not more than 60%.
Thanks Justin. It was slide 72, and I thought it must have applied to some specific sub-group or circumstance. 60% is more like it.
@John Crosby, ahh yes. That's a screenshot of the Facebook Insights dashboard, which has data for a specific fan page. Looks like that fan page has mostly female fans :)
The other issue is ensuring your content is social friendly. It's all well and good to have a facebook app, but is it really entertaining or useful? If it can't spread like wild fire, or if you yourself wouldn't want to use it - think again.
Marketing on Facebook is something that takes time and effort, especially for new users. Getting people to your landing page is only one step in the marketing process. What are people going to do once they get there and how are you going to keep them coming back? These are questions that need to be answered and included in your marketing strategy.
great article well worth the read and worthy of taking notes.
These are all great basics people need to know about. The tools are great, but what's most important is how you use them to achieve your goals. It's extremely important to have a plan in places for how you're going to generate more interactions on your page, how you're going to integrate the like button into your site, how you're going to convert FB likers to customers, etc.
Im also new to this site. great one.Hope I can scan more information on this blog.Facbook has lot of spams and not the safest place to be now. Hope they can have more good security.
Great information on some of the facebook tools that are available to help facebook users. Facebook Insights provides very useful info.