Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. This post is for them -- and you. Even if you are a veteran inbound marketer, these stats will get the gears in your head turning about the still limitless possibilities that the internet provides.
13 Mind-Bending Social Media Marketing Statistics
1. 20 percent of searches on Google each day have NEVER been searched for before. (Source) Tweet This Stat!
2. There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook. (Source) Tweet This Stat!
3. 43 percent of all online consumers are social media fans or followers (Source) Tweet This Stat!
4. 53 percent of people on Twitter recommend companies or their products in their tweets. (Source) Tweet This Stat!
5. The average American internet user watches 30 minutes of video online per day. (Source) Tweet This Stat!
6. 35 hours of video footage is uploaded to YouTube every minute. (Source) Tweet This Stat!
7. 56 percent of LinkedIn's 100 million users are outside of the United States. (Source) Tweet This Stat!
8. Every day, 2,300 new Wikipedia articles are created, adding to its 17 million articles, with contributions from 91,000 active contributors. (Source) Tweet This Stat!
9. 1.4 million new blog posts are created every day. (Source) Tweet This Stat!
10. 200 million Facebook users access the service from a mobile device. (Source) Tweet This Stat!
11. There are more than 5 billion photos on Flickr. (Source) Tweet This Stat!
12. 45 million people view SlideShare presentations each month. (Source) Tweet This Stat!
13. $3.08 billion will be spent to advertise on social networking sites in 2011, a 55 percent increase over 2010. (Source) Tweet This Stat!
What is your favorite social media related statistic?
Photo Credit: cjc4454
Inbound Marketing Blog Feed
Doug Lay 2:59 PM on August 31, 2011
Your first stat is citing a report from 2007. Time to update perhaps...
Chad Wiebesick 3:07 PM on August 31, 2011
Great statistics. Another one: More searches are done on YouTube than any other search engine (except Google).
Jacob 3:20 PM on August 31, 2011
I think it's poor taste to just put (Source) on each of these stats. Someone went to the trouble to produce those data, and you don't even bother to give them real credit...how many people are going to click on the source for these? Exactly.
JoAnna 8:53 AM on September 01, 2011
I clicked on source and enjoyed reading the sources article. This trivia is interresting stuff to know, now I will share it with someone else and they will share it with another "social media"
jac 10:08 AM on September 01, 2011
Jacob, chill out man.
eezeer Andre 10:13 AM on September 01, 2011
Really eye opening stats! Thanks for sharing the sources of the data. But a fun, quick read :)
Ray 3:30 PM on September 01, 2011
Almost a quarter (23%) of all social media messages contain (or at least link to) some kind of content: http://advertising.aol.com/research/research-reports/social-web
Greg 3:40 PM on September 01, 2011
The content sharing study was nothing short of amazing! 23% seems like an ambiguous number, but if you think about it, the number is a dead on average.
Steve Burnett 6:53 PM on September 01, 2011
Eye opening stats!
~ HubSpot Raving Fan
Gill M 7:38 PM on September 01, 2011
Truly interesting.... exciting.... and motivating stats! Its figures like these that remind me why I do what I do. lol.
Brian Myers 11:20 PM on September 01, 2011
Stat #5 is questionable.
It's been estimated that over 70% of the US has internet access. But, only just over 175,000 unique viewers of video have been recorded on the major sites for which this survey for the number of hours of video watched took place. This means less than 1% of the US population with internet access regularly watches over 30 minutes of video online, per day. Those that do are a dedicated audience, but still 99%+ of Americans don't fall into this category.
Kate Shopper 4:16 AM on September 02, 2011
Quoting stats from 2007 is a little misleading...
Willis 12:01 PM on September 02, 2011
75% of people who comment on articles like consider themselves to be in the social media "business"
Anish John 4:02 PM on September 06, 2011
I was unaware of the stats being outdated.. thx for tht 1.. but then yes.. good to see a new perspective too..
Steve Kleine 1:32 PM on September 07, 2011
TechCrunch recently reports that there are now 200 Million tweets a day. This is up from 65 million a day a year ago.
Burberry Outlet 8:23 PM on September 10, 2011
Thank you for your great article and I enjoyed reading it keep the good work.