Event marketing can be tough. As there are quite a lot of moving parts involved, we wanted to help you get everything right.
So here is your cheat sheet: an Event Marketing From A to Z infographic we designed in collaboration with Constant Contact. The infographic strives to cover everything you need to know about event marketing, from setting up a registration page and promoting it to the actual event execution and follow-up itself. Don't miss a thing!
What are some common challenges you face in event marketing?

Eric Hsiao 10:25 AM on September 23, 2011
Hey Maggie!
I love this post and actually signed up for the webinar. I run a website for BU that helps students find events in the community. Lately, to gain recognition, we've approached different clubs and offered to promote their events with our blog and twitter, which has been a very successful strategy to get the word out about our website.
Hopefully we can integrate more tactics like QR code and reminder emails to our event promotion tactics.
Thanks,
Eric Hsiao
Fred T. 10:43 AM on September 23, 2011
I find that most organizations fial to set deadlines for many of their tasks, resulting in a flurry of activity a weeks or so before an event versus having timed releases. After an event many groups just drop out "of site" because they did not plan/staff for communication after an event.
ps> I found it difficult to read tsome of the text on the charts.
Elizabeth Kramer 11:50 AM on September 23, 2011
Where's the link to the webinar you mention at the end? Why isn't that image hyperlinked?
Beth Wood 12:33 PM on September 23, 2011
Great format for all the moving parts! I would add an event confirmation for all your attendees, as well as pre-preparation of any give-aways/gifts/branded merchandise. If you're putting together an event for a client, scouting for and securing the right venue is very important. Also, try to gather as much info as possible from attendees during the event (in a fun format...such as video testimonials, etc.).
Magdalena Georgieva 1:54 PM on September 23, 2011
Elizabeth, here is the link: www.hubspot.com/events
Smith Lottery 10:22 PM on September 25, 2011
"event marketing",I will try .
dkzody 4:14 PM on September 27, 2011
For a number of years I taught high school students how to do event planning. Wish I had this infographic back then. It is superb.
Chris Litster 12:25 PM on September 28, 2011
Hi All,
Chris Litster, the VP & GM of Constant Contact's Event Marketing Product line. We're really excited about all the great things that we have been doing with Hubspot recently. We hope you like the Infographic and have a chance to attend our joint webinar coming up.
Maggie - Thanks for all your hard work.
Thanks,
Chris Litster
Magdalena Georgieva 12:29 PM on September 28, 2011
Thanks, Chris, and thanks for all the comments here! Hope this infographic - cheat sheet will help you all plan events more effectively.