23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]

    by Pamela Vaughan

    Date

    October 31, 2011 at 3:00 PM

    As you likely know from reading this blog, we're huge proponents of inbound marketing over here, and we honestly believe that outbound marketing is dead. As consumers change the way they research and shop for products and services, so must we -- eliminating ineffective and expensive traditional marketing tactics like cold calling, direct mail, and print and TV advertising, and instead leveraging tactics that appeal to how the modern consumer shops, such as SEO, social media, and content creation.

    So we were thrilled to come across an awesome infographic from Voltier Digital yesterday, which highlights the benefits of inbound compared to outbound marketing. If you're not yet convinced that inbound is the way to go, check out the infographic, and feel free to share some of the tweetable stats from it that we've listed below.

    inbound vs outbound infographic resized 600

    23 Reasons Inbound Marketing Trumps Outbound Marketing

    1) 200 million Americans have registered their phone numbers on the FTC’s “Do Not Call” list. (Tweet This Stat!)

    2) 91% of email users have unsubscribed from a company email they previously opted into. (Tweet This Stat!)

    3) 84% of 25-34-year-olds have left a favorite website because of intrusive or irrelevant advertising. (Tweet This Stat!)

    4) 86% of people skip television ads. (Tweet This Stat!)

    5) 44% of direct mail is never opened. (Tweet This Stat!)

    6) 61% of marketers will invest more in earned media (inbound marketing) in 2011. (Tweet This Stat!)

    7) The average budget spent on company blogs and social media has nearly doubled in the last 2 years. (Tweet This Stat!)

    8) The number of marketers who say Facebook is “critical” or "important” to their business has increased 83% in the last 2 years. (Tweet This Stat!)

    9) 2/3 of marketers say their company blog is “critical” or “important” to their business. (Tweet This Stat!)

    10) 67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook. (Tweet This Stat!)

    11) 57% of businesses have acquired a customer through their company blog. (Tweet This Stat!)

    12) 42% of businesses have acquired a customer through Twitter. (Tweet This Stat!)

    13) 57% of companies have acquired a customer through LinkedIn. (Tweet This Stat!)

    14) 48% of companies have acquired a customer through Facebook. (Tweet This Stat!)

    15) Inbound marketing costs 62% less per lead than traditional outbound marketing. (Tweet This Stat!)

    16) 3 out of 4 inbound marketing channels cost less than any outbound channel. (Tweet This Stat!)

    17) 55% of companies who blog reported leads from their blog were “below average” in cost. (Tweet This Stat!)

    18) 47% of companies who use social media reported leads from social media were “below average” in cost. (Tweet This Stat!)

    19) 39% of companies who leverage SEO reported leads from SEO were “below average” in cost. (Tweet This Stat!)

    20) 27% of companies who use PPC reported leads from PPC were “below average” in cost. (Tweet This Stat!)

    21) Trade shows were reported as being “above average” in cost by 47% of respondents. (Tweet This Stat!)

    22) Direct mail was reported as being “above average” in cost by 27% of respondents. (Tweet This Stat!)

    23) Telemarketing was reported as being “above average” in cost by 21% of respondents. (Tweet This Stat!)

    Are you leveraging the awesome power of inbound marketing for your business?

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