In the last week, our newest free tool, Marketing Grader has graded the marketing efforts of over 140,000 companies. From this, we have learned all sorts of great things about what marketers are doing right, and what they are doing wrong. Take a look at the 15 remarkable stats below, and share them with your marketing friends!
15 Remarkable Marketing Stats From Marketing Grader
1) Did you grade your marketing yet? Over 140,000 companies have. #MarketingGrader Tweet This!
2) What's your marketing grade? The average grade is 45. Are you better than that? #MarketingGrader Tweet This!
3) Are you measuring your website? Only 69 percent of marketers are according to #MarketingGrader. Tweet This!
4) Do you have a landing page with a conversion form on your site? 49 percent of marketers do. #MarketingGrader Tweet This!
5) Do you have an Apple icon on your website? Only 7 percent of marketers do. #MarketingGrader Tweet This!
6) Does your website have an RSS feed? Only 43 percent of marketers' websites do. #MarketingGrader Tweet This!
7) Do you have a blog? Only 14 percent of companies graded on #MarketingGrader do! Tweet This!
8) Are you rocking a Facebook business page? 56 percent of marketers graded on #MarketingGrader are. Tweet This!
9) How many Facebook business page fans do you have? The average marketer has 203. #MarketingGrader Tweet This!
10) Is your homepage shared on Twitter? 34 percent of homepages have been shared according to #MarketingGrader. Tweet This!
11) How many times has your homepage been shared on Twitter? The median # of shares is 7. #MarketingGrader Tweet This!
12) How many inbound links does your site have? The average site has 9,271. #MarketingGrader Tweet This!
13) How many indexed pages does your site have? The median # of pages is 183 according to #MarketingGrader. Tweet This!
14) Is your website mobile friendly? 14 percent of sites have a meta viewport tag to help mobile viewers. #MarketingGrader Tweet This!
15) Do you have a mobile version of your website? 42 percent of websites do according to #MarketingGrader. Tweet This!
How does your marketing stack up to these statistics? Get your grade at Marketing.Grader.com!
Image Credit: Janneke
Inbound Marketing Blog Feed
michelle carvill 11:20 AM on December 12, 2011
Being a big fan of your website grader I was keen to learn how we performed with your new marketing grader. We scored 45 which i now see is the avg. However, I was concerned that it wasn't picking up our RSS, our Facebook, our page titles, our blog. They're all on there - and were locatable via your website grader - so just wondering whether I used the very 'just released' version and some tweaking has been in order?
steve 12:20 PM on December 12, 2011
I find that 42% of sites have mobile web sites rather high.
Thats HUGE!
But are all 42% of these site ACTUALLY legible on a mobile phone?
trey 12:20 PM on December 12, 2011
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Worli 1:20 PM on December 12, 2011
This is really interesting facts and data.
Indexed pages data seems not that appropriate.
thecoffeeking 1:41 PM on December 12, 2011
Out site is reported as having a mobile site, though I wouldn't classify it that way. We don't serve a separate site or even a mobile optimized CSS file. It seems a viewport tag may be all that is necessary to qualify as a mobile site.
Tracy Terry 11:10 PM on December 12, 2011
I had the same problems as above. The marketing grader doesn't pick up half of what I have, so I can't get an accurate reading. It is helpful in other areas, though.