With new trends, social networks, feature announcements, and changes to existing features popping up every day, the social media marketer has a lot to keep up with on a daily basis. Just think about how different Facebook was only a year ago! No Timeline for business pages -- and that's just one of the major changes. We've also seen some smaller, yet still critical changes to features like Facebook's ad platform, how the social network calculates metrics like 'Reach,' and many more.
And that's just talking Facebook. What about all the other social media sites you're likely using to market your business? Got a newfound respect for all the social media marketers of the world?
Because it's so easy to get bogged down by all these individual changes, sometimes it makes sense to take a step back and look at the bigger picture. How do all these smaller updates play into how you're managing your overall presence on a given social network? How do you audit your individual social media accounts to ensure you've got all your bases covered? Luckily, the folks over at ShortStack have created a great checklist for doing just that on the most popular social network around: Facebook. Check out ShortStack's infographic to evaluate whether your Facebook page is optimized for maximum fan engagement.
Is your page optimized to attract and engage new Facebook fans?
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L.Leander 9:22 AM on January 18, 2013
Thanks for this post - it's just what I needed. Today I'll be doing a thorough revamp of my Facebook page to be sure I've included these hot tips.
FJ 9:23 AM on January 18, 2013
Thanks for sharing Pamela! In the ever changing world of social media, snapshots like this are a breath of fresh air.
Timothy Reeves 10:13 AM on January 18, 2013
Thanks Pamela, I missed a couple of those on my Labrador Retrievers Club page. Great article!
Ann Marie 10:13 AM on January 18, 2013
What a great infographic! I used this to look over our company Facebook Page (and mark some things to change ASAP). Also used the same ideas and applied them to our other social profiles. Thanks!
Huỷ 10:59 AM on January 18, 2013
God ideas
Tim Cronin 11:06 AM on January 18, 2013
In the checklist under item 8 "Content Strategy", re #4 what is the 70/20/10 rule? Thanks!
friv2 11:17 AM on January 18, 2013
9 step congratulations
kizi 11:18 AM on January 18, 2013
now to load
Candace 12:04 PM on January 18, 2013
Great information really appreciate it!
Deena O'Daniel 12:07 PM on January 18, 2013
Thank you so much! I am devoting today to optimizing my Facebook page and using your tips and advice. I've already made some changes that I didn't even know I could make, had no idea they existed. Looking forward to great things!
Pamela Vaughan 12:45 PM on January 18, 2013
Hi Tim: The 70/20/10 rule is a recommendation ShortStack cites in its original article about the infographic (http://www.shortstack.com/2012/12/how-to-evaluate-your-facebook-page-checklist/) from SnapRetail (http://www.snaptasticblog.com/the-facebook-conundrum/) to help you balance the types of content you share on Facebook.
It says that 70% of the content you share should be valuable and relevant content, 20% should be shared content, and 10% should be promotional content.
Thanks!
Pamela
Joe Kolero 4:58 PM on January 18, 2013
Aren't calls to action on your cover photo against terms of service? I know someone who's admin privileges were temporarily suspended because of that.
Nico Pirnazari 6:31 PM on January 18, 2013
these are very helpful tips, specially "App Thumbnail", so planning to ad it
Danny 9:32 PM on January 18, 2013
Very useful tips for facebook page optimization - It's a great infographic
RajarhatXplorer 8:15 AM on January 19, 2013
its a very useful article... Once again thanks.
Alina Stan 9:37 AM on January 19, 2013
Really covering the basics, thanks for the infograph.
Like Pamela says, 70% relevant content, 20% shared content, and 10% promotions... Suppose this depends on the industry specifics but in my very social media opinion, conversations with relevant people deserve more attention.
I'd ad Facebook events and integrations of other social media platforms like Instagram.
Anthony DAmico 10:16 AM on January 19, 2013
Thanks for the info graphic it's a great guideline for setting up my next Facebook page.
Online reputation management 1:57 PM on January 19, 2013
Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now. Keep it up!
Shawn 9:50 PM on January 19, 2013
Great Info Keep up the great work, Focus and Determination will lead s to success!
Taswir Haider 4:30 AM on January 20, 2013
Thanks for sharing the informative post. Keep it up.
Carolyn R. Owens 1:09 PM on January 20, 2013
My business page on face book is in the infancy stages. Thank you for the tips, going to make a few changes right now! Infinity Coaching
Francesco Biacca 4:33 AM on January 21, 2013
great!
do you guys think it's better to answer to comemnts as facebook page or as person ?
austin kennedy 5:30 AM on January 21, 2013
Its better to focus on Google + than FB,because of its search engine values
Susan wowe 5:19 PM on January 24, 2013
My most referrals are from facebook, but my facebook page really sucks. Thanks for your list.