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4 Minutes to Optimize a LinkedIn Profile for SEO

 

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There are two really quick things you can do on LinkedIn to optimize your profile for SEO -- both to make your LinkedIn profile more discoverable, and to make your profile work for you by sending some SEO authority (link juice) to other pages on the web that you choose.

The video below explains it all and shows you exactly how to do it in under 4 minutes.

2 Tips to Optimize a LinkedIn Profile for SEO

  1. Customize your URL with your name.  My LinkedIn profile URL is http://www.linkedin.com/in/mikevolpe - and you can have one just like it with your name in the URL making it more likely for your profile to rank for searches for your name because the search engines do look at keywords in the URL.  It is also a much easier URL to remember and looks nicer when you email it to people. 
  2. Add Custom Anchor Text to Links.  You can have up to 3 links on your profile to other websites, and these links pass SEO authority.  If you customize the anchor text on the links, you can get the most out of them because the search engines do look at the text of links to understand more about the content of pages they link to.  So, if you want your marketing TV show to rank on the first page for "marketing video podcast", make sure to use that text in your link.

How to Use LinkedIn for Business

How to Use LinkedIn for Business

Learn how to generate more inbound leads for your business using LinkedIn.

Download the free guide to find out how to grow your B2B network and drive more traffic and leads to your site.
comments Comments

Posted by Mike Volpe on Fri, May 22, 2009 @ 07:53 AM

COMMENTS

Thanks Mike. Always love getting tips from HubSpot.

posted on Friday, May 22, 2009 at 8:07 AM by Marsha

Mike, I have been following your blog for a while and continue to learn with each new post, this one is no exception. I am wondering why, when I receive notice to your posts and click on the link that it takes me to another page where I again have to click the link? Why not take me directly from my email notice, to here? I am curious.

posted on Friday, May 22, 2009 at 8:09 AM by Larry Lawfer

Excellent Tips, Mike! As a Publicist using both Traditional Public Relations and New and Social Media, these are tips I can use to help my Clients! Thanks again! Keep 'em comin'! 
 
Debra Dixon 
Light of Gold PR 
http://www.lightofgoldpr.com 

posted on Friday, May 22, 2009 at 8:17 AM by Debra Dixon

I'm constantly amazed at the quality advice given out by Mike! Thanks!

posted on Friday, May 22, 2009 at 10:21 AM by Willy Lim

Great LinkedIn SEO tips. Thank you...

posted on Friday, May 22, 2009 at 10:49 AM by brian williams

this is nice, but what about seo for the internal Linkedin searches I guess it would be called LSO Linkedin Search Optimization

posted on Friday, May 22, 2009 at 12:17 PM by Davor

Thanks for the information. I have written an article sharing my personal experience on how to effectively use linkedin and way that have worked for me in the past. Please read it here 
: http://www.gigathoughts.com/social-media/6-part-series-how-to-effectively-use-social-media-applications.html 
 
Let me know your views on the same

posted on Saturday, May 23, 2009 at 4:20 AM by Amit Desai

Thank you for sharing these tips in an easy to implement format. 
Terri

posted on Saturday, May 23, 2009 at 9:30 AM by Terri Ream

Thank you for LinkedIn tip, will try right away, its appreciated. 
 
 
 
Sergio

posted on Saturday, May 23, 2009 at 3:56 PM by Sergio Rodnon

Mike, great easy tips...will help me with my clients. 
 
thanks, 
 
Jim

posted on Sunday, May 24, 2009 at 6:42 PM by Jim Mueller

Ever read the 10 tips from Guy Kawasaki? The link is mentioned at a lot of pages in LinkedInL 
 
Learn more about using LinkedIn by reading Guy Kawasaki’s post, Ten Ways to Use LinkedIn.

posted on Monday, May 25, 2009 at 8:22 AM by André Scholten

Thanks everyone, glad you found it useful.  
 
@larry - I am not sure, I will check it out.

posted on Monday, May 25, 2009 at 5:35 PM by Mike Volpe - HubSpot

Great tips! I've just implemented them, and it took no time at all. The video was an ideal step-by-step guide.

posted on Monday, May 25, 2009 at 8:28 PM by Christine Esposito

hi,  
 
really nice article. I followed your pieces of advice.I would love to hear more tips.

posted on Tuesday, May 26, 2009 at 7:27 AM by marie girardet

Great quick tips that I just updated on my LinkedIn profile. Really quick and easy. What more could you ask for? Thank you Mike.

posted on Tuesday, May 26, 2009 at 8:34 AM by CJ Bowker

Good tips...but you forgot to mention a few details...  
 
On creating a customized URL for yourself - your name could already be taken. Be prepared to offer a middle name or initial.  
 
On Custom Anchor Links - Be prepared - there is only 30 spaces to name the URL so long key words will not work here.

posted on Tuesday, May 26, 2009 at 9:22 AM by Karen Yarbrough

Short, to the point, great SEO tip!

posted on Wednesday, May 27, 2009 at 2:59 PM by Amy Knittel

Great post and the demo video is very helpful. Thanks for sharing.

posted on Monday, June 01, 2009 at 9:58 AM by Justin

Simple and so informative! Thanks!

posted on Wednesday, June 17, 2009 at 8:29 AM by Diane Concialdi

Dear Mike, 
Thanks so much for the tips on optimizing your LinkedIn profile! Will let my network know about this. 
 
Kathy Catoe

posted on Thursday, June 18, 2009 at 8:35 AM by Kathy Catoe

Comments have been closed for this article.