Internet Marketing Blog

The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Subscribe to our RSS Feed
HubSpot RSS Feed

HubSpot on Twitter HubSpot on Facebook HubSpot on LinkedIn HubSpot on Google Buzz HubSpot Blog RSS

Subscribe via Email

Your email:

Get Certified in Inbound Marketing

Inbound Marketing University - Free Marketing Training Online Classes

Inbound Marketing Software

Learn how HubSpot can help turn your business into an inbound marketing machine.

Website Grader Badge

Marketing Resources

Grader.com Tools
 
inbound marketing book

Connect with Us

Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.

HubSpot's Inbound Internet Marketing Blog

Current Articles | RSS Feed RSS Feed

Free eBook: How to Use Facebook for Business

 | Submit to Digg digg it | Submit to Reddit reddit | Add to delicious delicious | Submit to StumbleUpon StumbleUpon | Share on Facebook Facebook | Share on Twitter Twitter | Share on LinkedIn LinkedIn 


Facebook for Business eBookMore and more businesses are jumping into social media as the ROI of Inbound Marketing continues to show that online tools like Twitter and Facebook are an effective - and inexpensive - way to reach potential buyers.

At HubSpot, we love how-to content that empowers marketers and business owners to harness the power of inbound marketing to grow their businesses. In that vein, we're releasing a new free ebook: How to Use Facebook for Business.

The ebook includes everything you need to know to get started using Facebook to reach and engage more potential buyers online.

Download the free ebook.

Here are just a few of the tips included in the free ebook:

  • Use Facebook's ad builder to find out how many of your prospects are already on Facebook by filtering on criteria like age or interests.
  • If doing Facebook ads, choose the pay-per-click (PPC) billing option to get lots of brand impressions at a low cost, because the click through rates for Facebook ads are notoriously low.
  • Use Friend Lists to customize your privacy settings for business and personal contacts.
  • Add interesting and engaging content to your Business Page to maximize your exposure to your fans and their networks. Every time a user interacts with you, their activity will get published to their news feed, which is seen by all of their friends.
  • Add free-form HTML applications to your Page for fully customized content, including special offers and links with SEO credit back to your website.
  • Use Facebook Insights (Facebook's built-in analytics) to measure engagement on your Page, including comments, clicks, and page views.

Download the full 22-page ebook.

This ebook covers everything you need to know to use Facebook for business, from building a Page, to customizing privacy settings, to the differences between groups and pages.

You can find more resources on how to use Facebook for business in our free Facebook for Business Marketing Kit.


Posted by Ellie Mirman on Wed, Jun 03, 2009 @ 07:14 AM

COMMENTS

Thanks for this handy little guide. The only thing to bear in mind to be that facebook urls are case sensitive, and some of the links in your e-book are capitalised and therefore don't (seem to) work from the PDF. 
 
Thanks again! 
;-) 
 

posted on Wednesday, June 03, 2009 at 7:48 AM by Jean Marc Rommes


Thanks for letting me know, Jean Marc - I just updated all the links in the PDF!

posted on Wednesday, June 03, 2009 at 8:07 AM by Ellie Mirman


Thanks for this great guide. Sending a tweet about this and write a blog post! 
 
@businessethos

posted on Wednesday, June 03, 2009 at 9:46 AM by businessethos


Looking for anyone that need an INTERACTIVE ANIMATED VIRTUAL TOUR for there web site. Let me help you create the most unique website tool to drive traffic to your site

posted on Wednesday, June 03, 2009 at 10:17 AM by Dale Gauthier


I tried twice to download the free eBook on FaceBook for business and it failed on me. The Adobe doc wouldn't print.

posted on Wednesday, June 03, 2009 at 10:36 AM by Josie


Thank you!! Not only have I posted a link to this eBook on my Facebook page, I'll be blogging about it later today and sharing it with others on our team who are still Facebook "newbies".

posted on Wednesday, June 03, 2009 at 11:46 AM by Kay Kostalnick


I am very grateful for the eBook on how to use Facebook 
 
Thanks, 
 
<em>Mutimba</em>

posted on Thursday, June 04, 2009 at 4:05 AM by mutimba


Thank you hubspot for all the information and education you are doing. I have closely followed your blog. I do have 2 questions, though, that for some reason I have not been able to figure out: 
1. How can I -FB business page- engage with your hubspot FB. I noticed that if I do write something my personal page comes up.... 
2. Through the new FB ad campaign we acquired several friends - but I can't access their information. If I add them as my friend will they show up in my personal FB or in my business FB page? 
Any help is appreciated and again thanks so, so , so much. 
Susanna

posted on Thursday, June 04, 2009 at 12:13 PM by Susanna


Thank you very much for the ebook. It will definitely get some use by me. Question...are you going to make available the audio from the webinar as well?

posted on Thursday, June 04, 2009 at 2:48 PM by Jeffrey Keller


Thanks for this little handy ebook, it will definitely help me to understand how to jump from personal to business use of FB.

posted on Thursday, June 04, 2009 at 3:02 PM by Confronta-ADSL


Thanks for this useful Ebook. I've tweeted it and will be blogging about it later.

posted on Sunday, June 07, 2009 at 7:03 PM by Nicky Jameson


@Susanna -  
1.) Pages cannot post comments on other questions. Any interactions like that are really only available for individual profiles, which is why your comment showed up from your profile. You can associate a page with your page by marking it as a "favorite page". There is a box on the page that you manage that allows you to do this. 
2.) Pages have fans, not friends, and pages can't "friend" someone - you have to encourage those people to become a fan on their own. As an admin of a page with fans, you can't see your fans' personal info (for privacy reasons). But you can see certain demographic data (% male/female, age, etc.) via your page's built-in analytics Facebook Insights (go to your page and click "View Insights"). 
 
@Jeffrey - Here's a link to a previously recorded webinar on How to Use Facebook for Business: http://www.hubspot.com/marketing-webinars/facebook-for-business-webinar-archive/ 
 
@Josie - The doc should be working now, so please try to download again and let me know if it doesn't work. 
 

posted on Tuesday, June 09, 2009 at 11:28 AM by Ellie Mirman


Thanks for the input.

posted on Thursday, June 11, 2009 at 8:06 PM by susanna


Face book is such a amazing concept sprungs in corporte world to promote its products.This book is too worth reading.It will generate new ideas for bussiness.

posted on Thursday, July 09, 2009 at 1:17 AM by Ratnesh


I am so new to social site marketing that I don't even know the possibilities, issues, etc... Thank you for this ebook and your helpful site.

posted on Sunday, July 19, 2009 at 11:58 AM by Michael Nagel


I have created a page for my business on facebook. I have one frustration, and haven't been able to solve it. I would like to be "notified" when there is action on my page. On my personal page, if someone makes any comment, I get a "notification" in that little box in the bottom right corner, with a red bubble, indicating the number of new activity. Why doesn't this also work for the business page??? Every day I am frantically scouring my business page to see if I have missed anything that anyone has said. This is very frustrating. Is there some setting I can change so I will be notified when someone writes on my business wall, comments on a photo or video, etc??? Thanks so much for the ebook. I find it very helpful, but still have this lingering question! Kristy

posted on Friday, August 07, 2009 at 12:46 PM by Kristy


thanks for your post! i hope you will like the links of london

posted on Sunday, August 23, 2009 at 9:09 PM by Tiffany Jewelry


Comments have been closed for this article.